What is Amazon Brand Whitelist? Amazon Brand Whitelist Review

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The brand attribute on the listing should be consistent with the brand name of the product. If the listing does not belong to any brand, the brand attribute should be filled in as "N/A".

But in actual operation, many non-branded sellers still cannot list products using "N/A", so for those sellers who are applying for brands, they can try to join the Amazon brand whitelist.

Basic description

Currently, the US and IN sites have whitelist opportunities for the Pending TM pilot, which is limited to applications from accounts in the US and IN sites. After a successful application, you can add European and Japanese accounts to the BR2.0 project by adding roles.

How to Join

1. Merchant Manager Channel

1. Requirements: The brand name itself has not yet been added to BR2.0 on any site. The brand trademark is in the US or IN countries and has not yet completed the registration status. You hope to join the BR2.0 project in advance.

2. Register and complete the form below, then provide the account manager with this information:

Site + store name + Merchant Token ID + brand name + trademark application number + country of application + company or brand profile for managers to understand seller qualifications

2. Backstage channels

1. Apply for a TM mark first

2. Use the TM mark you have applied for when uploading

3. Open a case in the background. If you encounter problems uploading a new product - it is recommended to open a "chat" or "phone" case and tell the customer service that you want to apply for a whitelist in the Amazon background. When you fill in your own trademark name when uploading a new product, a "5665 error code" will appear. At this time, the customer service will tell you that you need to provide information. Just provide the materials we prepared before.

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Not all sellers who apply for the whitelist can be successfully added. Many cannot join Amazon’s whitelist program due to image issues. If the backend cannot pass the review, it is best to apply for a trademark in advance, or find other existing trademarks for authorized use, so that you can quickly put your products on the market.

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