Sellers, please note! Amazon is strictly investigating these two new regulations

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Amazon has recently further tightened its platform policies. These two new regulations are under strict investigation...

01 Amazon strictly checks title keyword duplication

Recently, some sellers reported that an old link they had been operating for many years suddenly received a warning in the background. After investigation, they found that the reason was that there were repeated keywords in the product title , and the link was directly reported as an error.

As early as January this year, Amazon’s new product title regulations were officially implemented. One of the regulations is that “ repeated words are not allowed in product names, except for prepositions, articles and conjunctions .”

Previously, Amazon's algorithm may not have been so strict on the regulation of title keywords. In order to increase link traffic and increase product exposure, many sellers adhered to the concept of "more is better" and buried and repeated keywords in the title. At that time, this approach seemed to have achieved certain results, with a significant increase in link traffic and sales.

But now Amazon has also begun to strictly review such situations. Once discovered, it will issue a warning to the seller, informing him that there is a problem with repeated keywords in the title, and the link will also be directly displayed as an error status in the background.

Note: Amazon provides sellers with a 14-day buffer period. If the seller fails to rectify the title within the prescribed 14 days after receiving the warning, he may face more severe penalties later.

All sellers need to check the store backend as soon as possible to see if they have received relevant warnings. If similar problems are found, optimize the old link titles in time to avoid affecting the normal traffic and sales of the links.

02 Amazon strictly checks product comparison pictures

Recently, some sellers have received performance warnings from Amazon, saying in the email that Amazon has detected that the seller is trying to harm other sellers or abuse their products and ratings. These actions will have a negative impact on their account status . In addition, Amazon also warned in the email that if this problem is not resolved, the seller's account will even be deactivated.

At first, the seller thought it was a malicious complaint from a competitor. It was only after asking customer service that he learned that it was because he had used the competitor’s product pictures to create a comparison promotional picture.

In fact, whether it is Amazon or other e-commerce platforms, many sellers will use this comparison method on the product details page to allow buyers to more intuitively understand the advantages and disadvantages of the product and stimulate their desire to buy.

But now these contents have been included in performance appraisals, and sellers need to follow clear rules to ensure that product pages are compliant!

In the future, you can spend more time and effort on describing the characteristics and advantages of your products. If you think your listing contains similar illegal comparison pictures, you should modify or replace them as soon as possible to avoid threatening your account!

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