What is Cyber ​​Monday? Cyber ​​Monday Review

Cyber ​​Monday refers to the first Monday after Black Friday and is one of the most popular shopping days of the year in the U.S. On this day, many businesses will offer considerable discounts in online stores to attract customers.

origin

"Cyber ​​Monday" was coined by marketing companies in an effort to convince people to shop online. The term was coined by Ellen Davis and Scott Silverman and debuted in a press release from Shop.org on November 28, 2005, and "Cyber ​​Monday" quickly became one of the biggest online shopping days of the year.

Development History

- In 2008, a survey by Shop.org, an authoritative website that tracks online retail, showed that about 37.3% of American adult consumers shopped online on Cyber ​​Monday, a 16.6% increase over the same period in 2007. The retail websites with the most visitors on that day were Amazon, Walmart, Target, Best Buy and Sears.

-In 2009, according to Core MEtrics, a web analytics company in San Mateo, California, online retail sales in the United States on November 30 increased by 16% year-on-year, and e-commerce websites attracted an average of 4 million visits per minute, reaching a peak of 7.67 million visits per minute.

- In 2010, according to a survey jointly released by the National Retail Federation and Shop.org2, 106.9 million Americans chose to shop online on Cyber ​​Monday, a 10.8% increase over 2009. The survey also showed that in order to attract the growing number of online shoppers, 88.2% of American businesses have put up online shopping promotion ads, a proportion that has been increasing since 2007. Another trend shown in the survey is that more and more customers choose to shop online on Cyber ​​Monday using their mobile phones.

-In 2012, according to a report by China Press, more and more Chinese Americans are no longer keen on queuing up all night for the "Black Friday" sales, but prefer to complete their holiday shopping with the mouse on "Cyber ​​Monday".

- The average planned spend is $361 per person in 2014. 46% expect to pay with a credit card and 43% expect to pay with a debit card, and the average order is $131.66, which is the same as last year, despite an increase in transactions and people buying more items per order on average.

- According to Adobe Digital Insights, Cyber ​​Monday 2016 set a new record of $3.45 billion, the first time in U.S. history that online sales exceeded $3 billion in a single day. This was up 12.1% from the previous year.

-Online merchandise sales on Cyber ​​Monday, the U.S. shopping festival in 2018, reached $7.9 billion, a year-on-year increase of 19.3%, breaking the U.S. single-day merchandise sales record.

Sales of online e-commerce in various countries

USA:

Germany:

Amazon.de announced that it was bringing Cyber ​​Monday to Germany in 2010. As of 2014, amazon.de continues to promote Cyber ​​Monday and has extended Cyber ​​Monday to eight days, starting on Monday.

New Zealand

Online retailer Belly Beyond held its first Cyber ​​Monday sale in New Zealand on 29 November 2010.

U.K.

According to a 2009 article in The Guardian, UK online retailers now refer to "Cyber ​​Monday" as the busiest internet shopping day of the year, often falling on the same day as Cyber ​​Monday in the US.