What is DX.com? DX.com Review

Founder Introduction

Chen Lingjian is a Hong Konger born in the 1980s and graduated from an Ivy League school in the United States. With a keen eye for the market and strong technical ability, Chen Lingjian himself completed the initial architecture and code of the DX website.

In 2002, when there were only a handful of Chinese sellers on eBay, Hong Konger Chen Lingjian, another Hong Konger and a Taiwanese jointly opened several eBay stores that mainly sold gaming accessories.

In early 2007, Chen Lingjian withdrew from the eBay platform and started an independent website.

In 2011, sales were close to $200 million.

Chen Lingjian is as low-key as Wang Wei of SF Express. He never attends industry gatherings or meets with the media. Apart from DX's early employees and some current executives, few people have seen him. However, Chen Lingjian was once quite active in his own DX forum. His online name is Sonny Chen, and his status in the DX forum is comparable to that of J Wong in the Meizu forum.

Logistics

DX's main products are all produced in the Pearl River Delta region. In terms of procurement, DX pursues economies of scale by bargaining based on quantity. In terms of logistics, Hong Konger Chen Lingjian knew about "Hong Kong Air Mail Small Parcel" earlier than other sellers - an international express priced by weight. Compared with China Post or UPS and DHL, small parcels are a much lower-cost logistics method.

Basic Situation

Multilingual sales: English, French, German, Italian, Portuguese, Russian, Spanish, Dutch, Finnish, Czech, Swedish, Norwegian, Arabic

Support payment: Paypal, credit card, installment payment, etc., also pay in local currency

Partners: American Express, DHL, FedEx, UPS, Toll, IB, Nocnoc

Traffic sources: From Google, as well as social media such as Facebook and YouTube

Business categories

The company's 3C consumer electronics products are among the best in the industry, covering 15 categories and hundreds of thousands of products, including computers, mobile phones, digital products, toys, furniture and gardening, clothing, auto parts, etc. Its business scope covers more than 220 countries and regions around the world, including Europe, the United States, South America, South Asia, India, Australia, Africa, etc.

Corporate Values

Integrity, diligence, cooperation, learning, innovation

develop

In 2006, the foreign trade B2C website DealExtreme.com was launched.

From 2008 to 2009, the financial crisis brought about a high growth in the small foreign trade market. DX took advantage of the explosive growth and became the largest foreign trade B2C and the unshakable leader in 3C electronic products.

In 2009, DX received joint investment from IDG and Xue Manzi. After the investment, DX built a backend IT system (Amazon's cloud service), and the salaries of mid-level and above managers were improved, but the refined management style has not changed, and the website has not been optimized in time because "it is too late to ship goods."

After 2009, DX also started to engage in social network marketing, and its number of fans has exceeded 90,000.

In April 2010, it was acquired and listed by Yibao (Hong Kong Stock 08086).

In 2011, Yibao announced the acquisition of madeinchina.com and officially entered the small foreign trade online platform business. At the same time, a link to http://www.madeinchina.com appeared in the Dealextreme.com directory. In addition to product categories, the entire Dealextreme.com directory also has multiple links to its sub-websites.

After 2012, DX launched wholesale websites and vertical websites.

In July 2013, Epro (08086) announced that it proposed to change its company name to "DX.com Holdings Limited" and include "DX.com Holdings Limited" as the company's dual foreign name to replace the name "Epro Limited" which was used for identification purposes only.

In August 2013, DealExtreme.com (DX), the parent company of YeePay (HK 08086), was planning to restart its closed small foreign trade platform MadeinChina.com (MIC).

In October 2013, the foreign trade e-commerce website DealeXtreme.com began to vigorously promote credit card payments, launching a project in which DX credit card users who use Checkout to pay can participate in the website's reward activities.

Capital Performance

In January 2008, DealeXtreme DX completed its angel round of financing with an amount of several million RMB, and the investor was not disclosed.

In January 2009, DealeXtreme DX completed its Series A financing with an amount of tens of millions of dollars, and the investor was IDG Capital.

DX went public through a backdoor listing in 2011 and was initially hyped up in the Hong Kong stock market.

In the first quarter of 2011, the stock price was once pushed up to more than HK$1.5.

After DX was successfully injected into Yeebao in the second half of 2011, Yeebao’s share price was around HK$1.1, with a market value of approximately HK$5.6 billion (approximately US$720 million).

The stock price has been declining since 2012. As of June 2013, the stock price was only HK$0.32, with a market value of only HK$1.6 billion (US$200 million), a TTM price-to-sales ratio of 1.18 times, a price-to-earnings ratio of 16.4 times, and light trading.

domain name

DX’s original domain name was http://dealextreme.com, which was too long, so in 2012 it spent $500,000 to buy http://dx.com.

Vertical Website