What is Darty? Darty Review

Darty is a well-known French home appliance retailer and a subsidiary of KESA Group, the world's second largest retailer. It has 209 stores in France and Luxembourg, mainly selling mobile phones, televisions, multimedia, audio, home appliances, etc.

About Darty

Darty was founded in 1957 and expanded rapidly, setting up branches in various regions of France. It then brought the brand to Spain, Portugal, Belgium, the Netherlands, Switzerland, Morocco, Qatar, Côte d'Ivoire, Cameroon and Congo, and was later acquired by FNAC.

According to Fnac statistics, Darty now has 474 stores across Europe, including 332 in France. Darty's customer base is mainly middle- and high-income people, mainly aged between 29 and 49.

Entry requirements

1. Enterprises need to provide mainland business license or Hong Kong BR business license for settlement;

2. Have French CET-8 or native French operators;

3. Branded products that meet the platform's hot-selling categories (large and small home appliances, computer peripherals, mobile phone peripherals, toys, digital products);

4. The logistics time is 10 working days;

5. Have experience in cross-border e-commerce platforms, and provide store links such as Cdiscount, eBay, Amazon, etc. Stores with good sales and high reviews will be given priority;

7. European VAT.

cost

There is no registration fee to join the Darty platform, the monthly rent is 39.9 euros, and the commission depends on the product category.

Support provided by the platform

1. Professional merchant customer service team

·Dedicated key account manager;

Business experts help you increase sales;

·Support for promotional activities.

2. Free business promotion

Free listing;

· Everything is included in the commission (commission tools and promotions are included in the commission fee);

·Pricing Tool: Modify prices based on competition with one click.

3. Comprehensive technical support

Different product upload methods (Pentagon, API, manual);

Provide professional assistance and follow-up in case of technical problems.

Platform Features

In addition to the online and offline operation strategy, Darty also improves conversion rate and sales through email marketing and various social media traffic diversion. In addition, Fnac has added the Darty section to its online website, which has brought considerable traffic. In terms of after-sales, Darty provides online buyers with a variety of logistics and auxiliary services, such as free delivery, a 2-year warranty on goods, returns and exchanges within 15 days, Click & Collect (online order, offline store pickup) within one hour, and 24-hour telephone customer service. And as a third-party guarantor, Darty can effectively ensure payment security.

Development History

- In June 2013, Darty closed 43 stores in Spain, accounting for less than 10% of its total European stores.

- In 2015, Darty's online transaction volume was 525 million euros.

-In April 2016, after a fierce competition with another French electronics retailer, Conforama, Fnac successfully acquired Darty.

-In 2017, as its popularity grew, Leshou welcomed a group of Chinese sellers to Darty.