What are the entrepreneurial projects derived from Tik Tok?

After nearly two years of rapid development, both Tik Tok users and people in China who follow Tik Tok have experienced explosive growth.

Various entrepreneurial projects and business models derived from Tik Tok have also become richer, and a large number of outstanding entrepreneurs have entered the Tik Tok track.

In order to better understand the industry, I divide the current track into two directions: self-operation and service provider.

The first method: self-operation

Matrix operation of accounts, batch transfer of content, gaining exposure and increasing followers , and monetization through platform creator fund subsidies and selling accounts with 1,000 or 10,000 followers;

We refine the operation of content, and choose to mostly create original works. We plan to monetize mainly through advertising and e-commerce in the later stage. Some students will go directly overseas to set up teams to create localized content.

This is the most commonly chosen project at present.

There are two approaches: the hot product model and the brand operation model. The hot product model is currently more common, similar to Facebook, and mainly promotes new and unique products.

Brand operations mainly involve brand sellers who promote their own brands through Tik Tok.

The main ways to divert traffic include video homepage website, video and live broadcast yellow cars, and a small part of private conversion through chat tools such as WhatsApp.

The main way to undertake the business is through independent websites, followed by e-commerce platform stores such as Amazon and Alibaba International Station.

Based on e-commerce, there are also those who focus on live streaming and selling goods, currently mainly in the Indonesian and British markets. They have opened live streaming rooms and organized teams to sell goods through live streaming.

In addition, regarding the direction of advertising , advertising does not fall within the scope of account operation, because except for BBTA and Douyin, ads do not require self-operated accounts.

It is mainly to divert traffic to private domains, through tools such as sending private messages after following back, automatic comments, etc., and monetize through selling friend accounts and downloading App commissions. For example, a Line account with 1,000 male fans.

After applying for guild qualification, you can continuously invite live streamers to join the guild and obtain a rebate of 14-39% of the reward amount given by the streamers. Currently, the area is limited and the number of fans of the streamer accounts that can be invited is less than 100,000.

Statistics show that the highest amount of rewards given to anchors in a single game in the Middle East exceeded 500,000 US dollars, and the highest amount of rewards given to anchors in a single game in a certain Southeast Asian country exceeded 150,000 US dollars.

The second way: Become a service provider

Assist customers to open Tik Tok advertising accounts. Currently, there is generally no charge for opening an account, and the income depends on the official rebate given by the customer's total advertising consumption and the agency service fee.

There are domestic agents and overseas agents. There are many agents at present, including Feishu Shennuo, Yeahmobi, Hugo.com, Wotu Media, Puff Media, Hanglixun and so on.

We operate Tik Tok accounts for clients, including registration, content creation, publishing, commenting and private message management. The main assessment goal in the market is to increase the number of followers.

The full name is TikTok shop partner. Currently, it is mainly a service provider for live broadcast operations, assisting corporate clients in selling goods through live broadcasts.

We provide a large number of influencers for enterprises that need influencers to recommend products. This track is quite crowded at present, with many large teams doing it, and new entrepreneurial teams also provide this kind of service.

The threshold for this track is relatively low and it is the main business.

The market mainly provides Tik Tok account registration, video editing, operation, live broadcast, and advertising. Due to the close relationship between Tik Tok and cross-border e-commerce, courses on independent website construction and operation have also been derived.

Provide account data, e-commerce data query, and some tools to improve account operations. Editing tools, group control tools, dedicated IP, routers, etc.

The more people join, the greater the force that will drive the development of the industry, and the greater the future opportunities. I look forward to more interesting projects and teams in the industry.