Breaking news! A large number of sellers' shopping carts are lost...

Amazon Prime Day is scheduled for July, and the European Cup is coming in June, which means a large wave of traffic is coming. Many sellers have been gearing up to welcome this grand promotion feast. However, a series of outrageous situations have recently appeared, making sellers feel uneasy.

Sellers' shopping carts are frequently lost

Recently, many sellers have reported that their listing shopping carts are frequently lost.

Seller 1: The product has not been copied and is no longer in the shopping cart. When I consulted customer service, the reply I got was "Your offer does not meet the requirements. The competitive price is 36.99."

So now you have to listen to Amazon when it comes to pricing. If you think the seller's price is not suitable, they will cancel your shopping cart and then tell you what the price should be, forcing you to lower the price. They say that this competitive price is automatically recommended by the system.

We all know that if Walmart’s price is lower than Amazon’s, it may cause Amazon’s shopping cart to be lost, but the seller found that Walmart’s price is higher than his own.

European sellers reported the most cases of lost shopping carts. Some British sellers even encountered a situation where their entire account suddenly had no shopping carts on a large scale, without changing prices or receiving any performance notifications.

Seller 2: The UK site had a good BS link, no price increase, no operations, and suddenly the shopping cart disappeared.

Finally, after a week of hard work, I got my shopping cart back. The method was to open cases like crazy and change customer service in turn. If you meet a kind and authorized customer service, they will help you transfer it to the relevant team. Well, those customer service who said there is no path to help you submit can pass and change to another one. We all know that Amazon customer service is uneven.

1. Check if your supplier’s price is higher than your selling price (or the price caught by the system)

1) Especially for new products, the selling price is higher than the supplier's price, but we set a big discount to place an order . The order price is captured by the system and is lower than your supplier's price, so your shopping cart is at risk of being lost;

2) Open a case and ask customer service to check the price captured by the system, then you can lower the supplier's price and let the system re-capture it. Or lower the selling price to a price lower than the price captured by the system;

3) Or you can directly delete the listing using the inventory loading tool, wait 24 hours and re-publish it. This will completely clear the system's price record for the listing and re-list the price.

It is safer to place a few orders for new products at a selling price so that the system can grasp the price first and then sell them at a discount.

2. Check the entire site to see if there is any follow-up sales

3. Amazon Competitive price, lost the shopping cart because of "competitive price"

1) Check the prices on other platforms. Use Google App Image Search to see if someone else is selling your product on other platforms at a lower price than yours, especially eBay, Walmart and other third-party platforms, and then take a screenshot to file a complaint;

2) It is best to include a link to the brand manufacturer's website and a screenshot of the price of the same product;

3) Enter "Recommended Price" in Help-Support, open an English case in the evening, and write in the problem column that the same product with ASIN is sold at XXX on a third-party platform, and the price captured by Amazon is wrong. Request to refresh the product interface and re-match the "competitive price". Attach a link and screenshot.

4. FBM links cause the order defect rate to be too high, and Amazon will cancel the FBM shopping cart

5. Amazon cancels shopping cart due to high return rate

Speaking of return rates, Amazon recently not only updated its return policy, but also added a restocking fee.

Amazon adds new return processing fees

Starting June 1, 2024, Amazon will charge a return processing fee for all products with high return rates in each category (except clothing and shoes). That is to say, only if the return rate of your product exceeds the category return rate threshold specified by Amazon, a return processing fee will be charged for this product.

A product's return rate is the percentage of units shipped in a given month that are returned by customers in that month and the following two calendar months.

• If your product ships fewer than 25 units in a month, you do not have to pay this fee.

  
  

• If you are enrolled in the FBA New Product Incentive Program, we will waive return processing fees for up to 20 units per qualifying parent ASIN.

Amazon has also updated the FBA return page, where sellers can clearly and intuitively see the return rate of their product categories and determine whether it is higher than the category return rate threshold provided by Amazon. Amazon provides data from the past 90 days, 180 days, and the past 12 months.

On this page, Amazon captures the return rate and return threshold of a single ASIN and summarizes the main reasons for returns.

Amazon has started to take action on returns, requiring sellers to increase return rates and fees. A last-place elimination competition has begun. Sellers with poor quality will eventually be eliminated. Quality is the key to victory. Sellers can only survive in this fiercely competitive market by continuously improving product quality.