What is the Basic Sales Plan? Basic Sales Plan Review

The Basic Sales Plan is a new sales plan launched by the AliExpress platform in January 2018, which aims to meet the different business needs of sellers.

Features

1. The number of products that can be released is less than or equal to 300.

2. Some categories are not open to basic sales plans.

3. There is only a monthly operating quota of US$3,000 (i.e. the amount successfully paid by the buyer). When the monthly payment amount is greater than or equal to US$3,000, there will be no search exposure opportunities, but it will not lead to the removal of products from the shelves, inability to place orders, and inability to pay.

Purpose

The original intention of launching the "Basic Sales Plan" is to give high-quality sellers at different stages, different business models, and different business volumes more business options and attempts. In the future, no matter whether it is a large seller, a small or medium-sized seller, or a new seller, they will all be able to find their own business model when they come to AliExpress to operate. The platform will help sellers grow more by providing different services and support, and provide consumers on the platform with rich, diverse, and high-quality products.

Category Application Requirements

1. Each AliExpress account is only allowed to select one business scope.

2. Annual fees are charged according to business categories. Annual fees must be paid separately for different business categories. For the same business category, only one annual fee is required.

3. Each major business category is divided into several main categories. You can apply for one main category each time. If you want to operate multiple main categories under a major business category, you can apply for multiple times.

4. Special categories are not open to investment separately, but adopt an accompanying access system, that is, as long as the seller is allowed to join any major business category, he or she can obtain the right to operate goods in the Special Category.

Categories that can be applied for the Basic Sales Plan

the difference

The difference between the "Basic Sales Plan" and the "Standard Sales Plan" lies mainly in the annual fee settlement and function usage rights, which are as follows:

1. For sellers whose registered entity is an enterprise, they can choose "Standard Sales Plan" or "Basic Sales Plan".

2. Sellers whose registered entities are individual businesses can only apply for the "Basic Sales Plan". When the "Basic Sales Plan" cannot meet business needs, they can apply for and convert it to the "Standard Sales Plan" if certain conditions are met.

3. For self-employed stores that are still operating on the platform due to historical reasons in 2017, they can still directly choose to operate the "Standard Sales Plan" or "Basic Sales Plan" in 2018.

4. Annual fees are charged according to the major business category, and the charging standards for the two sales plans are the same.

Upgrade requirements

Sellers with a "Basic Sales Plan" account package benefit can upgrade their package benefits to a "Standard Sales Plan" if they meet the following conditions:

1. Currently, the package benefits of AliExpress seller store accounts are "Basic Sales Plan" (package benefits can be viewed through Account and Authentication-My Benefits-Package Benefits).

2. The business must have been in operation for 6 months or more.

3. The "payment amount" of the seller's account in the last 30 days is greater than or equal to 2,000 US dollars (the "payment amount" in the last 30 days can be viewed through Data Vertical and Horizontal - Transaction Analysis - Transaction Overview).

4. The current service level of the seller’s account is not failing (the service level can be viewed through Store-Seller Service Points-Service Level of the Month).

Important Tips

1. On January 8, 2018, Beijing time, the platform will open the 2018 investment promotion entrance. At that time, there will be no "Basic Sales Plan" to choose from, and only the original "Standard Sales Plan" will be open.

2. The "Basic Sales Plan" is expected to be launched on January 31, 2018 (Beijing time). Sellers who want to choose the "Basic Sales Plan" can apply after January 31, 2018. The application entrance is subject to the display on the seller's settlement page.

Renew your store* If you choose the “Basic Sales Plan”, you will still enjoy the RMB 3,000 reduction policy.

*Renewed store: refers to the store that has been settled in the platform before the release date (November 30, 2017) and is still operating on the platform on December 31, 2017 as stipulated in the investment rules.

3. For stores that have been operating as individual businesses in 2017, they can still directly choose to operate the "Standard Sales Plan" or "Basic Sales Plan" in 2018.

4. The opening time of the application portal for converting the "Basic Sales Plan" to the "Standard Sales Plan" shall be subject to the platform notification and background display.

5. All regulations regarding the "Basic Sales Plan" shall be subject to the relevant agreement and seller rules that the seller will sign when the entrance is opened.

FAQ

Q: What does it mean to enjoy a monthly operating quota of US$3,000 (i.e. the amount successfully paid by the buyer)?

A: If the monthly payment amount is greater than or equal to 3,000 US dollars, your entire store will not have search exposure opportunities. However, the products in the store will not be removed for you, and buyers can still place orders and pay normally. (Payment amount query path: Data Vertical and Horizontal - Transaction Analysis - Transaction Overview - Payment Amount).

Q: Does the 3,000 USD include shipping costs?

A: USD 3,000 refers to the total amount of money that buyers pay for your store's products each month after a transaction. To view this amount, go to Data Horizontal and Vertical - Transaction Analysis - Transaction Overview - All - Select a natural month as the time - view the corresponding payment amount.

Q: If my monthly payment exceeds USD 3,000, can I still participate in the event?

A: Yes, it will not be affected.

Q：How is the six-month operation calculated?

A: It is calculated based on the natural month of entry into the basic plan. For example, if you enter in January and it is July, it will be 6 months.

Q: If a store has two categories under the same business scope, can one category be included in the "Basic Sales Plan" and the other category in the "Standard Sales Plan"?

A: No, the sales plan is based on the entire store, that is, the sales plan corresponding to the first major business category entered.

Q: After my store withdraws from all business categories, can I choose a new sales plan?

A: Once your account has exited all business categories, you can make a new selection.

Q: I have already been admitted to a business category. Can I withdraw from this business category, reselect the basic sales plan and then be admitted to this business category?

A: If you withdraw from a business category midway, the account will not be able to apply to join the business category again in the same year (regardless of which sales plan you choose)

Q: Can I apply for China Good Seller for the Basic Sales Plan?

A: You cannot apply for China Good Seller for the AliExpress Basic Sales Plan for the time being. You can apply after your business indicators meet certain conditions and you are upgraded to the Standard Sales Plan. (For specific upgrade requirements, please refer to the platform's subsequent notification)

Q: Will the “Basic Sales Plan” lead to a price war and bring in some inferior products?

A: Sellers don’t need to worry about this. The basic sales plan and the standard sales plan are the same in terms of product list review, trademark qualification requirements, and category assessment. Regardless of which sales plan is operated, the platform has a clear attitude towards various behaviors that disrupt the market order, such as ultra-low prices and selling inferior goods, and will continue to increase control efforts.

Q: Can I open many basic sales plan stores on the platform in various ways?

A: The platform will not let the management of multiple stores opened by the same person go its own way. Sellers are requested to operate in good faith in accordance with the platform's regulations. Opening multiple accounts is prone to account disputes. In addition, once the platform monitors it, it may affect the normal operation of the store, which is not worth the loss.