What’s the difference between a seller who gets one order a day and a seller who gets 3,000 orders a day?

In 2020, due to the epidemic, Prime Day has been postponed and, if nothing unexpected happens, will be held in the second week of October .

For many Amazon sellers, Prime Day is like Taobao's Double 11, which is a kind of sales event that can last for half a year. If you don't believe it, just look at last year's data: last year, Amazon Prime Day's sales in just 48 hours exceeded the combined sales of Black Friday and Cyber ​​Monday, bringing in $2 billion in revenue for third-party sellers. Many sellers exceeded their sales of the past month or even several months in just two days, but there are always a few sellers whose sales are in the single digits.

There is a super-selling product with nearly 3,000 orders per day  

Big sales with 450 orders per day

There are also small shops that sell 1 order per day

They are all busy preparing for the peak season and selecting the same products, so why is there such a big gap in sales between small and medium-sized sellers and big sellers in the final stage?

In fact, the problem lies in the creation of a hit product .

Everyone should know that in ancient times, when marching to war, "the army did not move, but the food and grass went first." Creating a hit product on Amazon is like marching to war. If the "food and grass" are not prepared, how can we fight? The preparation work before promoting a new product is like "food and grass", which directly determines the success or failure of our promotion.

So, how did Amazon create those popular products?

It is actually very simple to say, just three words: fast, accurate, and ruthless .

After a listing is actually put on the shelves, every minute and every second is very critical. To create a hit product, you must be "fast". For the Amazon platform, when a listing is put on the shelves, it is equivalent to the platform giving you a 30-day observation period , which is like the one-month probation period when we are looking for a job. You use one month to test and rate your product.

Therefore, if your link has not been promoted after the 30-day new product evaluation period, or your link review score is very low and there are a lot of negative feedback, the platform will limit your traffic and demote you. If you want to promote your listing through high CPC budgets and clicks, it will be much more difficult than before.

Therefore, what we need to do is to make full use of the platform's traffic inclination and traffic support in a short period of time to quickly push up the ranking of the link.

The word "accurate" is reflected in the research of keywords and the layout of listings . Making a good listing is the basis for any other operation methods. The listing should not involve keywords of other products that are not related to this product, because this will directly affect the data and performance of subsequent advertisements. All links of the operation are closely linked.

Another part of "accuracy" is reflected in the accuracy of Amazon advertising keyword screening. The capture and creation of big words and long-tail words must be accurate. This is of course related to the category. Some categories basically focus on big words, while some categories have scattered words. For those categories with scattered words, you must dig deep into long-tail keywords and dig deep into accurate long-tail keywords.

Regarding the ruthlessness of Amazon in creating hit products, there are actually two aspects of ruthlessness: the first is in the evaluation, and the second is in the bidding for advertisements. You must be ruthless in the early stage of new product promotion. After the new product period, it will have little impact on the weight and ranking of the listing.

(Source: Seller Growth Academy)