As Amazon's on-site advertising becomes increasingly competitive, many top sellers have begun to seek more off-site traffic entrances to grab more category traffic . In addition to the Amazon FB group promotion and Deal website promotions that are well known to sellers, there is another traffic entrance that most people don't know about.

The threshold for this traffic entrance is not high, but it has become an important breakthrough for traffic that every Amazon seller must have. This traffic entrance is the Amazon celebrity buyer show video , also known as the Amazon influencer video .

Many top sellers have successfully achieved the important mission of improving keyword weight, increasing natural conversion rate and reducing ACOS with the help of this traffic entrance .

If you also want to make your new product a hit faster, or want your old product to dominate the list of Best Sellers, then this tweet is definitely worth reading over and over again!

What are Amazon Influencer Videos?

Amazon influencers refer to individuals or teams who have accumulated a large number of fans and attention on social media (YouTube, Instagram, Tik Tok) and have passed the Amazon platform celebrity certification. They influence consumers' purchasing decisions by publishing reviews, recommending products, sharing shopping experiences , etc.

You can understand it as Li Jiaqi, Xiao Yangge, Maomaojie and other KOLs of domestic Douyin e-commerce . After they create video content related to your product, post it on their account homepage and use the shared bike to earn commissions.

Thus, every buyer who searches for your product can quickly promote the purchase of the product by watching the product explanation videos shot by these influential celebrities. For example, if your product is 3C , celebrities can create different content (live broadcast, video, picture post) based on your product, so that buyers can see the actual use effect of the product and promote purchase.

The videos created by Amazon influencers can also be screened according to Amazon's algorithm logic and displayed on Amazon's keyword homepage and other prime traffic positions, which can greatly increase the natural conversion rate of products. (According to official data, 59% of consumers will seek advice from influential people when making product decisions)

① Amazon Influencer Storefront

② Below the main product video (Related videos)

1. Video uploaded by the brand itself (main video)

2. Ordinary buyer show video (amateur buyer show video)

3. Amazon celebrity videos (influencer celebrity videos)

4. Product Review Video

5. Competitors’ Amazon celebrity videos

If your product link does not upload any video, then the Amazon celebrity video of the competitor's product will be displayed at the front of your product Videos page . If the buyer clicks on the link and is attracted by the celebrity video of the competitor's product, there is a high probability that your customer will be lost and buy the competitor's product.

Therefore, Zhaodanmao Cross-border recommends that every seller should fill up his or her 5 celebrity video slots and not give up the traffic to competitors in vain!

It is not recommended for sellers to contact influencers on their own

Method 1

① www.amazon.com/live Click on the influencer’s name in the live broadcast channel to enter the influencer’s exclusive homepage

② Click “View my storefront” to enter the influencer’s personal page and see their website or other social media names

③ Go to the influencer’s website and find the Contact page. Usually, the influencer’s email address will be on this page.

Method 2

①Open Google and enter “Earns Commissions” site:amazon.com, or enter “keywords” site:amazon.com/vdp

② Find the influencer video corresponding to Amazon

③ The influencer’s exclusive homepage usually has the influencer’s social media account, or you can find the influencer’s contact information by searching the influencer’s name on social media (YouTube, Instagram, TikTok)

What are the benefits of making Amazon celebrity videos?

1) Increase product exposure and drive traffic to the product

Celebrity videos have product links attached to related videos, guiding consumers to browse more products, bringing traffic and transaction opportunities to the store . In addition, the video content will more easily attract consumers' attention and can effectively drive traffic to products.

Influencers will also promote the influencer pages where they upload videos on other social platforms, bringing some off-site traffic to our products.

2) Improve product sales conversion rate

High-quality buyer shows attract viewers, and detailed video introductions of our products recommended by influencers can effectively improve product sales conversions. The authoritative endorsement of influencers makes buyers more confident in our products.

3) Intercept competitor traffic to prevent traffic loss

Celebrity videos are more likely to be recommended as Related videos at the bottom of competitor listing pages, filling up all five related video positions to prevent consumers from clicking on competitor videos and causing traffic loss.

4) Increase brand awareness and product recognition

By having influencers showcase product details and brands in videos, we can effectively promote brands and products, increase their visibility and reputation, and deepen consumers’ impressions of them.

After reading this article, what you must do is to immediately check the video slot of your listing to see if it has been taken over by the Amazon celebrity video of your competitors?

Competitors may have quietly snatched away most of your product traffic, and those buyers have become loyal fans of your competitors.

If you are also interested in Amazon celebrity influencer videos and want to seize this traffic breakthrough, you might as well talk to Zhaodanmao and let Zhaodanmao’s cross-border team match the celebrity influencer that best suits your product from a pool of 500+ celebrities to shoot high-quality buyer show videos and improve your product conversion rate!

Don’t underestimate the impact that Amazon influencer videos can have on your brand. Many sellers have reported that shooting celebrity videos has brought in more sales and orders!

Especially at the end of the year during the peak seasons of Black Friday, Cyber ​​Monday and Christmas, this series of combined promotional activities will become even more important!