What is Rakuten.de? Rakuten.de Review

Rakuten.de is one of the leading online trading platforms in Germany. Its predecessor was Tradoria. The e-commerce platform was acquired by Rakuten Group in 2011 and renamed Rakuten.de in 2012.

About Rakuten.de

Rakuten.de has diversified products. There are more than 7,000 retailers active on the channel, providing more than 23 million items. Rakuten.de also provides a wide range of services such as online shopping, SMS, video on demand, e-books and online marketing. After sellers settle in, they can display their brands in an independently designed store and Rakuten portal website. They can also take advantage of Rakuten's customer loyalty program (Superpoint) and unique hypermarket concept to gain more traffic exposure.

Platform Advantages

1. Reliability

With 11 years of e-commerce experience, it is authorized to operate by the German Federal Financial Supervisory Authority.

2. Exposure

It is the third largest e-commerce platform in Germany after Amazon and eBay.

3. Customer service assistance

Professional and efficient customer service team helps you solve orders or customer issues in a timely manner.

4. Security

The efficient payment system and backend operation platform also support various API connections.

5. Service-oriented

There is one-on-one service from e-commerce consultants to help solve any problems and increase sales (Chinese service is supported).

Entry conditions

The seller must have a registered company in Germany;

The seller must have a German bank account and tax number;

The product must have an EAN code, which is the unique identifier of the product;

Products must be listed in Euros;

Products must be new - refurbished or second-hand products are not allowed to be sold on the platform.

Information required for entry

1. DE VAT number (German VAT number).

2. Article of Incorporation (Articles of Incorporation, including information on major shareholders, for reference to the AML form).

3. Extract of Company Registration (Enterprise Credit Information Disclosure Report).

4. Passport copy of all BO & CEO (passport/ID copy of person in charge & major shareholder).

5. 22f Tax Certificated (22f Tax Number Certificate).

6. German Bank info (German bank account, the account name must be the same as the registered company name. This account will be used for all Rakuten charges and remittances. Please make sure there is enough money for Rakuten to receive the payment).

7. AML-Form (Anti-Money Laundering Declaration Form, provided by Rakuten).

8. DE return address (German return address).

9. Merchant questionnaires (provided by Rakuten).

Settlement process

1. Open the website www.rakuten.de and click "Rakuten Händler werden" (Become a retailer) at the bottom of the homepage.

2. Click "Enter registration information" at the top of the page that appears.

3. Fill in the registration form: fill in the company name, select the country, name, phone number, email address, product category, address, online store link, and then click "Abschicken" (Send).

4. After submitting the application form, a dedicated investment promotion team member from Rakuten will contact you.

Settlement Fees

The store opening fee is 49 euros;

Monthly rent: 39 euros;

Commission: 13%-18%.

Categories prohibited from sale on the platform

Offensive weapons such as knives, canes, etc.;

drug;

tobacco;

Adult products, etc.

Frequently asked questions

Q: What are the logistics timeliness requirements of the platform?

A: Generally, the goods are shipped within 2 days and arrive within 16 days. The main local logistics suppliers in Germany include Depost (German Post), DHL, DPD, etc. It usually takes 2-7 days from Germany to major EU countries. Local cargo delivery in Germany usually takes 1-3 days.

Q: How long does it take for merchants to get paid?

A: 16 days after the order is shipped. The payment cycle for international merchants is monthly.

Q: Do you have overseas warehouses?

A: Not provided by Rakuten.de, but available through Rakuten certified partners.

Q: How does the backend store operate?

A: The platform backend is available in English, German or French.

Q: What systems does Rakuten support?

A: API connection.

Q: What return options are available on the platform?

A: The seller must provide a return address. In Germany, every customer has the right to cancel an order and is allowed to send the product back to the merchant within 14 days. The main return methods are as follows:

1. Return to the seller’s own overseas warehouse.

2. For returns to China, each package must be affixed with a return shipping label and the shipping cost shall be borne by the seller.

3. The product is no longer needed.

Quick entry, no KYC review required

Since 2018, ESG has opened a green channel for Chinese cross-border e-commerce sellers to enter e-commerce platforms, and has currently connected with 18 emerging e-commerce platforms in more than 20 countries and regions around the world.