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I believe that many sellers have encountered such a situation, where the listing they worked hard to create was suddenly copied by their competitors. There are many forms of follow-selling. Some people steal your listing to sell their products, while others sell fake similar products, grabbing your shopping cart at a low price and taking away the sales that belong to you. The dangers of being copied If someone follows you to sell products on your listing, there are the following main dangers:- Shopping carts will be occupied, sales will drop, and your customers will be taken away;
- If a customer buys a product from a copycat and thinks it's yours, and leaves a bad review on your store, it will affect your store's reputation.
The following is an introduction to anti-copycat methods, with warning letter and complaint letter templates attached. Reduce the possibility of being copied 1. Apply for Amazon brand registration Applying for Amazon brand registration will give each product ASIN a unique model and factory number. Amazon brand registration requires application. You can consult Amazon customer service to clarify how to register for brand registration. AMZ 123 website has compiled a reference material, which can be said to be a nanny-level brand registration application tutorial: www..com/thread-322472.htm Brand registration is particularly important for product manufacturers, owners of private brands, self-made professional customized products and handicrafts, or sellers with exclusive distribution rights. Registering for Amazon Brand Registration can prevent others from tampering with your listing. 2. Create a unique product or packaging If you are already an experienced seller and have a listing with good sales, you can consider creating a brand. Differentiate your products and packaging from others so that it is less likely for others to hijack your listing. If you have your own logo, you can consider registering a trademark and then filing a brand record. You can ask the manufacturer to help you add a logo to the product when it is produced. In addition, print out the product UPC code and stick it in an inconspicuous place on the product packaging so that consumers can identify whether the product is genuine. If you think your brand name, logo and packaging are all good, you can consider building a brand website and use the brand name as the website domain name. Conversely, when considering the store name, it is also an effective method to check whether the domain name is available. Building a brand website can expand brand awareness and make it easier for the public to find it. After creating the website, upload the products on the website and use the best performing product copy. In addition, you can also add a link to the Amazon store on the website, which is a good way to use the channel to attract traffic. 4. Join Amazon's Eco-friendly Packaging Program Earlier, Amazon proposed an initiative to reduce the amount of product packaging in order to reduce the unfriendly experience of consumers receiving over-packaged products . While it’s important to ensure your product arrives in perfect condition, be aware that overpackaging can also make your customers unhappy when they unpack it. Sellers can join Amazon's Frustration-Free Packaging program, attach FFP labels to products, print out UPC codes and stick them on the packaging to add an extra layer of protection to the products to prevent others from copying their products. (What are the requirements for sellers to certify Amazon's environmentally friendly packaging Frustration Free Packaging? https://mp.weixin.qq.com/s/h5vL-zqgN6e--sUUcZH9Ig ） 5. Take a screenshot to save the original listing page After creating the Listing, remember to take a screenshot and save the complete Listing page. If someone changes your listing without authorization, you can provide a screenshot of the original listing and the creation date to prove that you are the original creator of the listing, and ask the Amazon Listing Help Team customer service to help you change the link back. 6. Join Amazon’s anti-copycat program Amazon has two programs to prevent copycat sales: Amazon Exclusives is Amazon's exclusive sales program. Sellers who join the program can only sell products on Amazon or their own websites. However, they can enjoy Amazon's more advanced brand protection, prevent copycat sales, and detect unauthorized seller activities in a timely and effective manner. It is also in Amazon’s interest to help exclusive sellers combat copycat sales, so Amazon is happy to help sellers combat copycat sales. Amazon Project Zero, Amazon's zero-plan project, sellers who join the program can delete fake listings without contacting the official team, and use self-service tools to get rid of copycat sales with one click. To join Amazon Project Zero, you need to:- Register for Amazon Brand Registry and hold a trademark that has been registered with the local government;
- Submit reports of potential infringements, and receive at least 90% of the infringements in the past six months.
7. Use tools to monitor your listings It is a bit difficult to monitor the listings yourself 24 hours a day, but if you find out that the listings are copied too late, the buy box will be taken away, causing losses. Therefore, sellers need to use monitoring tools to remind you about the listings in time. Here are some tools you can use to monitor your listings: Address: https://www.helium10.com/
Helium 10 is a comprehensive operation tool. It can be used for free, but it can only monitor 2 ASINs. If you want to monitor more listings, you can open the paid version. The price is as follows:
Address: https://www.amztracker.com/index_en.php
AMZ Tracker is also a comprehensive Amazon operation software. One of its core functions is follow-selling reminder. It supports 11 Amazon sites and the basic package is US$50/month. In addition, its core functions include keyword research, product tracking and promotion. The prices are as follows:
Address: https://zonguru.com/ The ZonGuru website integrates all the tools and technologies that sellers need. Through ZonGuru, you can receive timely reminders if any product reviews or any type of listing is hijacked, so you can always control the store dynamics.
Address: https://amzalert.com/ AMZAlert offers a 10-day free trial to registered users, and then starts at $20 per month to monitor 25 ASINs. It can urgently remind Amazon sellers of store issues such as sales, listings, and reviews, and sellers can promptly understand customer reviews of products.
1. Send a warning letter to the follower You need to find the Amazon store of the follower through your product listing and tell him that you already know that he is following you. You need to ask him to show evidence that he is legally selling your product, otherwise send him a warning letter, asking him to stop selling the product and remove the product listing within 48 hours. Warning letter templates can usually be found by searching online, and here we also provide a simple email template for sellers to refer to. This kind of warning letter is simple and clear, and generally can deter newbies. If the first method doesn’t work, then try the next one: Test Buy, which is to buy products from the seller’s store and then complain to Amazon that you bought fake products. First, you need to have an Amazon buyer account. The buyer account details should be different from your seller account to prevent copycats from recognizing it. Then, go and buy the products from the copycat store. After receiving the products, you need to keep a record of your purchase and take clear photos of the product unpacking. Take photos from every angle to find out the differences between the product and your product (color, packaging, size, etc.). This way you have sufficient evidence to submit to Amazon for processing. If the product you received does not match the product description or is a fake, you can contact the Seller Performance Team and use your buyer account to complain to Amazon about the product. Amazon will then contact the seller to handle the issue. When contacting the Seller Performance Team, you will need to provide:
- ASIN / ISBN from the product detail page and the correct product title
- The full name of the store you are selling from
- The order number of the product purchased from the follow-up seller
- Photos that prove the product is not as described
- List the discrepancies between the purchased product and the Listing, and attach the Listing link
- List point by point which policy the hijacker violated
Email template to warn against hijacking ”Hello XXX,We noticed that you are not an authorized online retailer for XXXXXX brand products and you have listed this particular item, ASIN XXXXXXXX, which is sold exclusively by us, XXXXXX.
As you may be aware, the unauthorized selling of XXXXXX products is an illegal action that seriously infringes trademark Laws of the United States. As the Trademark owner, we did not sell you, nor authorize you to sell any XXXXXX branded products. While doing so you are violating USPTO laws and Amazon's policy against IP infringement. Amazon Terms of Service: Amazon does not allow the unauthorized selling of products as it makes Amazon liable for allowing copyright and trademark infringement. In addition, products sold under a listing must match that listing EXACTLY.
Amazon Terms of Service: When listing items for sale using an existing product detail page, the product being offered must be listed on a product detail page that accurately describes the product in all respects, including with respect to the following attributes: manufacturer, edition, binding, version, format, or player compatibility. Sellers may not match their item to a detail page with a different ISBN, PC, EAN, or other external identifiers.
We kindly request that you follow our instructions:
a) Remove your offers for ASIN XXXXXX from all product pages on Amazon.com within 48 hours, and do not use these, or other XXXXXX list items on product pages in the future. b) Send us confirmation after you have removed the previously stated products and listings.
If you do not comply with these demands, we will commence further action. This includes filing an official claim with the amazon.com Seller Performance Department, which will seriously impact your Amazon performance metrics. We will also take legal action against you and your company for Trademark Infringement on our products.
If you have any questions, feel free to give us a call at (XXX) XXX-XXXX
Sincerely," 3. Report infringement to Amazon If you find yourself being copied by others, you can also send an email to Amazon to file a complaint. ( Complaint portal: https://www.amazon.com/gp/help/reports/infringement) The email content can include the following:- Date of discovery of follow-selling
- The date you started selling this product
- Screenshot of the tampered listing
- Any similarities between you and the listing you copied
- Buyer show photos of defective products
Providing the above information will help the Amazon team to resolve your issue better and faster. You can follow up your email by phone and confirm if more information is needed. Buyer complaint letter template I am writing to advise you that I have recently purchased an item from an Amazon supplier that did not match the description of the product.
I wish to make a complaint about this seller and I would like my complaint to be investigated to ensure that they are not selling the same product to other Amazon clients.
I have attached for your information: ASIN/ISBN:Name of Store/Seller: Order ID:
I am providing photos of the item that I have received. The item was different from the listed item in the following ways: 1. aaaaa (refer to Photo 1) 2. bbbbb (refer to Photo2) 3. ccccc (refer to Photo 3) 4. ddddd (refer to Photo 4)
I am listing a complaint as the seller: 1. provided me with a product that did not match the product description. 2. provided me with a product which was of lesser quality than the product in the description. 3. provided me with a product which was counterfeit. 4. provided me with a product that was not of suitable quality. 5. misled me in their Amazon listing Sincerely,xxx. Being copied by others is an unfortunate thing. Sellers can only watch their hard-earned listings being taken advantage of by others. This article provides several appropriate methods to help Amazon sellers prevent copycat sales to prevent listing hijacking. If you have other anti-copycat sales tips or experiences, please leave a comment below to discuss with everyone. Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.
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