A basic tutorial for cross-border e-commerce beginners, suitable for beginners to create a small hit on Amazon

How to quickly create a hot cross-border e-commerce product? This is the main goal of our recording of the basic tutorial for cross-border e-commerce beginners.

For many new sellers, creating a hit product may seem out of reach. In fact, this feeling is mainly due to the lack of understanding of the platform and cross-border e-commerce operations, which breeds fear. Whether you are a new or old seller, as long as you master the right method, it is not difficult to create a hit product.

To create a hit product on Amazon, product selection is crucial because it directly affects whether the product can become a hit. To do a good job in product selection, we need to pay special attention to the following key data:

1. Market size: The market outlook has a direct impact on whether a product can become a hit. We generally do not recommend that novices choose products with too large a market size, such as 3C electronic products, shoes, clothing, and luggage, because although these markets are large, the competition is also fierce. The competition in cross-border e-commerce is actually a competition between sellers. Newbies may not be as good as veterans in operating skills, and it is difficult to win the competition with those veterans. Therefore, we recommend choosing products with medium or slightly lower market size. These products usually do not attract the interest of big sellers, leaving some room for competition for new sellers. Of course, the market size cannot be too low. If it is too low, even if you operate well, it will be difficult to become a hit.
   
   

2. Seasonality: Some products may seem to have good market volume, but they are actually greatly affected by seasonality. For example, some water sports products may sell well in the summer, but once the summer is over, sales may gradually decline. If you put such products on the shelves in July, it may be September when the products arrive at the warehouse, and summer is almost over, which will affect your chances of creating a hit product.
   
   

3. Brand share: New sellers have opportunities here. If the market share of Amazon's own operations and big brands is not particularly high, then new sellers will have more opportunities.
   
   

There are many factors to consider when determining whether a product has the potential to become a hit. In the cross-border e-commerce basic tutorial, we introduced multiple dimensions of analysis methods to help new sellers determine whether a product has the potential to become a hit. I will not go into detail here. If you need, please contact me privately.

In the process of creating a hit product, we mainly operate through the following four steps, which are also emphasized in our basic tutorial on cross-border e-commerce:

1. Traffic: Traffic is the foundation of Amazon store success. Without sufficient traffic support, it is difficult to get orders. When a product is first launched, natural traffic is usually insufficient, so we need to use advertising to increase traffic. Advertising settings usually include automatic advertising and manual advertising.

   
   

2. Discounts: Discounts can attract clicks and promote conversions. The size of the discount depends on the situation of competitors, but it is usually moderate.

   
   

3. Comments: Comments are very important for promoting conversions. Once an order is received, it is necessary to guide customers to leave comments in a timely manner. It is no exaggeration to say that the importance of comments is comparable to traffic. If there is only traffic but no comments, it is difficult to improve the conversion rate.
   
   

4. Off-site traffic: In order to create a hit product, you must master the right rhythm. Therefore, in addition to obtaining traffic within Amazon, you also need to actively develop off-site traffic and conduct more discount promotions to increase orders and obtain reviews in the early stage.