What is Amazon Link Renovation? What are the benefits and risks?

What is Amazon Listing Renovation?

Amazon listing renovation is a method of optimizing listings by turning an existing old listing into a brand new one. This includes clearing all the reviews of the old listing to make it look like a brand new product. This process not only maintains the product's performance in ranking and weight, but also allows you to enjoy the traffic advantages of new products.

Why should you revamp your Amazon listing?

Sellers may need to refurbish their listings in the following situations:

1. Old links have poor sales : If your old links have not been performing well, missing out on the traffic support that Amazon provides for new products, and it is difficult to increase sales even with various promotion methods, then refurbishing links may be the solution.
   
   

2. Old links have too many bad reviews : Bad reviews on old links may directly affect order conversion rates, while refurbished links can create a brand new link with no reviews, Q&A or ratings, thereby increasing conversion rates.
   
   

3. Link removed : If your link is removed due to infringement or other reasons, but there is still FBA inventory in the warehouse, you can continue to sell the product through the refurbished link without removing the inventory.
   
   

What are the benefits of refurbishing your listing?

1. Create a new listing : After refurbishing the listing, your old link will become a brand new link, which will help attract new product traffic support from Amazon and solve the problem of slow sales.

2. Clear negative reviews : By revamping your listing, you can clear all the reviews on the old link, thereby improving the overall rating of your product.

3. Reduce storage costs : Old, unsalable links can accumulate high long-term storage fees, and refurbishment can reduce these costs.

4. Continue selling : Even if a product is removed from the shelves, refurbished links allow you to continue selling without removing inventory, saving storage fees and label replacement costs.
   
   

The risks of refurbished listings

1. Infringement risk : Once competitors find out that you have refurbished your listing, they may file a complaint with Amazon, which will have a negative impact on your sales. Make sure your refurbishment does not infringe on other brands or intellectual property rights.

2. Risk of account suspension : Since refurbishment may involve a large number of case openings to match inventory to the new ASIN or to restore the sales status of the new ASIN, there may be a risk of account suspension.
   
   

In short, Amazon Listing renovation is a potential strategy that can help solve some sales problems, but it also comes with certain risks. Before performing renovation operations, be sure to carefully consider and follow Amazon's regulations to ensure the security of your account and the stability of your business.