Amazon recently launched a series of visual search features for buyers, which is of great help in improving product exposure and conversion rate!

The weight of pictures and videos will become increasingly important in the future . How to use these new features to improve listing effects has become a key issue that sellers cannot ignore.

Amazon search box image suggestions

Are you still having a headache about writing product keywords? Amazon’s new image suggestion feature can help you!

When users search for products with visual descriptions, such as "plaid shirt", the system will directly display product images of related styles, allowing buyers to more intuitively choose their favorite styles.

What does this mean for us sellers? High-quality and diverse product images directly affect your exposure opportunities!

Therefore, product images should not only be beautiful, but also cover multiple styles, colors and models.

💡Tips: Provide product images in a variety of styles to increase the chances of appearing in search suggestions!

The newly launched “image search + text” function makes it even more efficient for buyers to find their desired products!

Buyers can upload pictures and combine them with text descriptions to filter out products that best meet their needs.

For example, if a buyer uploads a picture of a sofa, he can enter keywords such as "simple style" and "dark gray" to further narrow the search scope.

For us sellers, this means that your listing copy must be more precise and cover more key attributes, such as material, color, size, etc.

💡 Tips: Make sure your product listing copy is as comprehensive as possible and covers more key attributes to make your product stand out from the competition!

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💡 Tips: Appropriately expand the product line and launch similar styles to meet the diverse needs of buyers.

Video embedded directly into search results

Now when buyers search for categories such as home furnishings and electronics, they can see product videos directly on the search results page!

This is good news for sellers - high-quality product videos can not only allow buyers to understand the appearance and usage of the product in a short time, but also greatly increase the click-through rate and conversion rate!

You no longer have to worry about buyers skipping your product because it has too much text description.

💡 Tips: Improve the quality of product videos, from appearance to functional details, and fully demonstrate the product advantages.

Circle search function: accurate matching, increased exposure!

Amazon’s “circle search” feature further improves search accuracy!

Buyers can circle the product parts they are interested in in the picture, and the system will recommend more similar products.

Especially for home and outdoor products, the richer the scenes shown in the pictures, the more likely they are to be selected and searched by buyers.

💡 Tips: Provide more scene-based pictures to increase the chances of being selected in searches!

Final Words

These visual search features launched by Amazon are undoubtedly huge opportunities for sellers!

Pictures and videos are becoming the core factors that determine product exposure and conversion.

For sellers, optimizing product display and improving the quality of visual content will be the most critical task in the future. It is recommended that you start from the following aspects:

① Optimize product images: The images should not only be clear, but also be displayed from multiple angles, covering the different styles, colors, and materials of the product.

② Improve video quality: Well-made videos can significantly increase click-through rates, especially in the home and electronics categories.

③ Keyword optimization: Ensure that the listing copy can cover as many product attributes as possible to improve search matching.

In the future, Amazon's visual search function will only become more and more intelligent. Only by keeping up with the trend can sellers seize every opportunity to make a big profit! 🔥