First, let's talk about Amazon's Lightning Deals, which are promotions on the Amazon platform that offer products at a special discount price for a limited time.

Flash sales are a great shopping opportunity for both buyers and sellers. Buyers can purchase popular products at lower prices, while sellers can increase sales, attract users and enhance their brand image through these activities.

Therefore, if you want to quickly improve keyword rankings, participating in flash sales is a good choice because it can bring a lot of traffic. So, how can we make the flash sales achieve the best results?

The most comprehensive summary of methods to improve the effect of flash sales

① By observing the competitors’ flash sales

Search for your own product keywords and check the search results for products with the LimitedTimeDeals tag.

Go to the Amazon Deals page and check whether there are similar products participating in the flash sale and what their prices are. Pay attention to the ranking changes of the product after the flash sale ends. If the ranking changes significantly after the flash sale ends and the flash sale price has a certain profit, then you can consider participating in the flash sale.

② The ranking of the product itself is also crucial to the effect of flash sales

If your product category ranking is outside the tens of thousands before participating in the flash sale, you need to find a way to improve the category ranking before the flash sale begins.

Sellers who need to join the seller communication group, please contact customer service V: FLA66668888. So how to make the main keywords of the product occupy the homepage position before the flash sale? A more cost-effective way is to use hyperlinks with keywords and share the products through SEO, off-site, Deal, social media, etc.

③ Choice of flash sale time

The best way is to test and keep records. Each category has its own characteristics, so it is difficult to say for sure. You can only give a rough estimate.

For example, understand your target audience’s shopping habits, analyze their online time, and choose the time period when they are more active to conduct flash sales.

Sellers must also seize big promotional holidays such as Prime Day, Black Friday, Cyber ​​Monday, etc., because during these big promotional holidays, sellers will have a longer time to report flash sales, and the effects will be better than before, so they should not be missed.

④ Optimize product listing

Providing buyers with more useful information through the product details page is a direct source of conversion rate, so before participating in the flash sale, you must optimize the product details page title, pictures, 5-point description, and A+ graphic page.

Amazon sellers all know that LISTING Reviews are very important for order conversion! Before participating in a flash sale, you must first ensure that the product Review score is not too low, and it is best to ensure that it is above 4.3 points.

Secondly, make sure there are no obvious negative reviews on the product homepage.

⑤ Flash sale price

How to position your own flash sale price? In addition to referring to the flash sale price recommended by the system, the best way is to observe the flash sale prices of your competitors.

On the premise of ensuring a reasonable flash sale price, sellers can change the product price before declaring a flash sale to increase the discount between the selling price and the list price. It is recommended to set the discount to between 71% and 73%.

According to statistics from the United States, 71-73% discounts are the discounts that buyers are more willing to accept. Too much is too fake, and too little is not attractive enough. One thing to note here is that you must not change the price before the start.

⑥ The completion rate of the last DEAL

The seller’s completion rate of the previous flash sale will directly affect the seller’s subsequent frequency of participating in flash sales and the seller’s position on the flash sale page, so the number of items declared should not be too large, just slightly more than the minimum recommendation to ensure that the flash sale can be completed on time.

Some seller friends may ask, I apply for flash sales just to get more orders and sell more, how can I hide it like this?

Inventory can be added in real time during a flash sale, and the quantity can be increased slowly as the sale progresses, but be sure not to reduce it, otherwise the sale will be cancelled.

⑦ Second kill progress bar control

The changes in the progress bar of the flash sale can not only reflect the conversion rate of the flash sale at all times, but also influence the buyer's purchasing desire to some extent.

If the progress bar has not reached 100% before the end of the flash sale, we can also clear the flash sale inventory manually to ensure that the next flash sale is at the best time and location

⑧ Post outside the site before the flash sale

Putting the product in a better position 1-2 days before the flash sale starts can also greatly help improve the flash sale conversion rate. Sellers who need to arrange off-site promotion of celebrity videos, please contact customer service V: FLA66668888

In order to achieve a temporary and rapid increase in product rankings, you can post some posts outside of Amazon, such as on social platforms such as Facebook and Youtube, as well as independent platforms such as Deal news, to drive traffic to flash sales.

⑨ On-site promotion before flash sales

After obtaining the qualification for Amazon's flash sale, doing a wave of in-site promotions before the flash sale is also very helpful to improve the effect of the flash sale. The more commonly used in-site promotion methods are coupons and giveaways.

The effectiveness of a coupon is not only related to the amount of the discount, but also to the ranking on the coupon page.

⑩ Advertise during flash sales

Attract users, and the conversion rate (advertising conversion rate) will be very high. If the users are converted, the conversion rate and click-through rate of the product will also increase.

In addition, the ad space on the product page allows you to see other people's products participating in flash sales, which can also greatly increase the click-through rate. Therefore, flash sales can help you greatly improve the quality score of your ads.

Note: When participating in a deal, you must have more advertising budget. For example, for the upcoming Amazon Prime Day, you must prepare more advertising budget to maximize exposure. At this time, your price is advantageous, so you don’t have to worry about the conversion rate.

Finally, no matter which flash sale we choose, we need to pay attention to the following two points:

① During the flash sale process, we should not make any adjustments to the price, because once the price is adjusted, our flash sale is likely to be cancelled;

② After our link has participated in the flash sale, do not use parent-child variants to allow the new child to participate in the flash sale. This is a violation of regulations. Amazon may cancel the flash sale of our original link, especially on major promotion days such as Member Day, Black Friday, and Cyber ​​Monday.

In short, once our link participates in the flash sale, we just need to let the sales take their course.