Store performance is crazy over the limit?! Amazon explains

Yesterday I told you about USPS’s recent capacity recovery. The current problems caused by USPS’s warehouse overflow are not just slow delivery and warehousing. The backlog of goods and orders has caused serious bugs in USPS’s order system.

Recently, some sellers have reported that because FBA was out of stock, they used self-delivery and follow-selling to continue placing orders. After the goods entered the warehouse, a large amount of multi-channel delivery was done, but some of these orders had serious tracking problems, which caused their tracking performance to plummet.

After carefully studying the problematic orders, some sellers found that the orders without tracking were all delivered by USPS. Recently, Amazon officially confirmed this situation, and it was indeed due to the system coordination problem between Amazon and USPS that some USPS orders had no tracking.

It turns out that the USPS codes that are not tracked mainly start with 95 and 91. Because the code starting with 91 is an expired old code, and the code starting with 95 is only for retail business, so in June, USPS notified Amazon to filter out these two code series.

Therefore, since the mid-year update, Amazon will no longer capture USPS tracking codes starting with these two numbers. However, when sellers are doing self-delivery or multi-channel delivery, USPS may still send codes starting with 91 and 95. If sellers enter these codes when shipping, there will be no tracking information.

It can be said that the seller suffered an unprovoked disaster in this incident. The USPS system assigned the seller a code that should not have been used by the seller. The seller fully complied with the platform's rules but still faced punishment for exceeding performance standards.

Therefore, Amazon also mentioned at the end of the announcement that the Ship-Track team will update the system this week to ensure that the background can capture as comprehensive compliant order numbers as possible, and try its best to ensure that no compulsory measures will be taken against affected sellers.

The USPS's problems are closely related to the surge in Amazon's overall traffic after the outbreak. The large number of orders and backlogs of goods have put tremendous pressure on the USPS's delivery system.

With such astronomical traffic, we are about to usher in the year-end peak season. At that time, sellers, Amazon and third-party service providers will face more severe challenges and crises. In this case, everyone must be prepared and make good use of this peak season. Our old friend Lianlian Pay has prepared a seller exchange meeting full of practical information for sellers in the past two days. Let's take a look at what they talked about offline. (Students in Guangzhou still have the opportunity to participate!)

LianLian held a first event in Shenzhen this time, and chose the location in the "most powerful street office in Shenzhen" - Yuehai Street, Nanshan District, Shenzhen, which accounts for half of the GDP of Nanshan District. There is a force hidden here that can "challenge the world": more than 100 listed companies gather here. With good expectations, I also wish that in the prosperous business environment, LianLian's sellers can soar to the sky.

LianLian's offline sharing this time mainly has the following highlights

As the protagonist of this scene, cross-border sellers must debut in the C position.

At the entrance of the venue, smiling faces showed the spirit of this group.

Behind the smiles are stories full of legends.

The protagonists of this story include newbies who are eager to try, veterans who have been in the industry for several years, and young people who travel thousands of miles from north to south in pursuit of their dreams. From newbies to big sellers, from factory transformation to starting from scratch, they jointly interpret the struggle of today's cross-border people.

After the seller story segment, the most attractive part is the practical information sharing session by the big names. As a long-established third-party payment platform in China, LianLian is of course very popular, and the guests invited are all leaders in their respective industries.

Moreover, the sharing areas have obviously been carefully arranged by Lian Lian, and are mainly divided into four different parts.

The first part was about the preparations for Primeday, from declaration details, stocking precautions, to precise marketing strategies using legal variants, etc. It was explained in an interesting way to popularize knowledge, which was well received by the audience.

Then, logistics professionals will explain the logistics solutions under the epidemic, providing small and medium-sized sellers with practical and feasible European and American logistics layout plans that match their own situations.

The third work to be shared is the off-site traffic generation that we often use before the peak season. The guest invited this time is a Facebook marketing expert, who will explain in detail to the audience several feasible ways to use Facebook to generate traffic and rank for Amazon.

The last part of this article will share some tips on peak season advertising, covering basic matching rules and bidding adjustment methods, to help sellers use advertising to increase conversions during the peak season.

Lianlian not only put a lot of effort into the practical stuff this time, but also paid attention to other supporting facilities of the sharing and exchange meeting. There is a special food area in the exchange venue, and various hot dogs, breads, and ice creams are available at any time. There are also desserts and drinks to replenish the sellers' mental and physical strength.

Not only that, lucky sellers can take away super-valued souvenirs when leaving the meeting, which are not only beautiful but also very practical.