According to the latest data from Finbold, Amazon has added 295,000 new sellers worldwide since 2021, which is equivalent to more than 3,700 new sellers per day . If this trend continues, by the end of this year, Amazon's European market will welcome more than 500,000 new sellers .

Even though there are countless sellers joining Amazon every day, Amazon veterans know that this business is far from being as simple as imagined. Some sellers say that being on Amazon is like riding a roller coaster, thrilling and exciting, and Amazon's recent move directly pushed the "roller coaster" to the highest peak, how exciting!

Yesterday afternoon, an email about account deactivation once again sparked discussions among sellers. This time the protagonist was still the "second review by the neighbor" that is widely familiar to sellers.

Some sellers cried and complained that the number scanning in August last year seemed like it was just yesterday, and the scene happened again today. The same thing is that the numbers that failed the second review still failed!

There are more than one seller who has had this experience. Yesterday afternoon, a seller asked in the seller communication group: Did you scan the number again today? It’s been very strict recently.

▲ The picture comes from the seller communication group

Subsequently, more and more sellers said they had received Amazon's second review emails, further verifying the sellers' conjecture about Amazon's number scanning. In the circle of friends, there were also service providers reminding: the number was scanned, hurry home to check the account, this time the first review triggered the second review, and the second review number triggered the second review again.

▲ The picture comes from the seller communication group

Amazon sellers who are competing for distribution are even more nervous. Each of the multiple emails that block their accounts irritates the sellers’ fragile nerves.

There are also sellers who said that two-thirds of their accounts have triggered the second review . When they encounter Amazon’s account scanning, sellers with multiple accounts are in tears.

▲ The picture comes from the seller communication group

It has been more than a month since Amazon’s last large-scale re-examination, but sellers are still worried, unable to guess what big move Amazon will make next. So why is there this large-scale sweep?

There are doubts everywhere. Is this number scanning related to video verification?

It is understood that the second review email sent by Amazon this time is no different from the previous one, and the content is "According to Article 3 of the Amazon Business Solutions Agreement, your Amazon account has been deactivated."

▲ The picture comes from the seller communication group

However, Amazon’s second-instance action this time not only targets self-registered sellers, but also the accounts under the investment link are affected.

▲ The picture comes from the seller communication group

In addition, there are sellers who have triggered the second review twice and the first review again after the second review . In response to this, one seller explained that Amazon will trigger it again as long as it detects any abnormality in the account, and there is no such thing as early triggering.

▲ The picture comes from the seller communication group

The most puzzling thing is that this second review also involves accounts that were required to undergo video verification. A seller reported that an account that had not undergone video verification before received a second review email today. Coincidentally, another seller also said that Amazon did not respond to the appointment email for an account that was required to undergo video verification, but was required to undergo a second review again.

▲ The picture comes from the seller communication group

This has led sellers to speculate, is it possible that Amazon’s scanning behavior is targeting accounts with video verification? It has been mentioned in previous articles that sellers who fail video verification will be subject to a second review or banned from selling, and when sellers tried to submit materials for the second review, they were directly rejected, which shows how strict Amazon’s review is.

▲ The picture comes from the seller communication group

In addition to the reasons of video verification, some sellers also believe that the number of sellers pouring into Amazon has increased sharply in the past two years, and the investment promotion in 2021 began to tighten in March, so as to increase the intensity of the review of sellers.

Although we cannot determine what exactly caused this behavior, all the signs from Amazon indicate that Amazon’s risk control is becoming more and more stringent!

In yesterday’s article, we mentioned that with the tightening of investment policies, it is becoming increasingly difficult for sellers to register on Amazon. Not only do they have to face various restrictions, but they also have to pass the many levels of Amazon’s review team.

Various restrictions such as the first review, second review, KYC, postcard authentication, address verification, video verification, etc. will keep sellers who want to enter the market out.

Since last year, there have been reports that Amazon's risk control has become increasingly strict, and some sellers have even listed Amazon's nine types of account suspension warnings.

▲ The picture comes from the user @吴先森 of Zhiwubuyan

In addition to the above nine risks, recent video verification, business license scope review, repeated second review, etc. have already made many sellers fall victim to the crackdown. Under the thunderous power of Amazon, countless accounts have been swept away, and some accounts have even failed the second review since last year.

In this situation, many sellers have reached the point where they are "terrified of Amazon emails" . They have mixed feelings about Amazon, but they can do nothing about it.

Indeed, as the seller community on Amazon has become saturated and its platform rules have been gradually improved, Amazon has become more stringent in reviewing newly registered sellers. Compared with the broad market and relaxed policies in previous years, it is now much more difficult for sellers to enter the market and pursue profits.

Nowadays, Amazon no longer pursues the number of sellers, but the quality of sellers . Therefore, sellers who have not yet joined the market should pay more attention when registering, do their homework in advance, prepare real information, abide by the platform rules, and avoid fraud. Only integrity is the way to long-term business.