I was judged by Amazon to have violated the flash sale policy, but I can’t appeal? Seller: I am wronged

With its astonishing growth rate and huge market potential, the cross-border e-commerce market has bucked the trend and become a hot spot during the epidemic when the Chinese trade market was facing challenges. Amazon, as the cross-border e-commerce platform with the largest traffic, has attracted many sellers to join.

However, it is worth noting that the big cake of Amazon is not as easy to divide as sellers imagine.

Is there a bug in Amazon's system again? Has the account been blocked? Why is there no order even though the ad has been exposed? Sellers are asking these questions almost every day in seller communication groups and forums. Among them, Amazon system bugs are probably the most distressing thing for sellers. After all, every time a seller is harmed by an Amazon system bug, they usually have "no place to complain" .

Just look at the recent days, another seller has suffered an unexpected disaster due to a bug in the Amazon system .

The seller violated the rules because the flash sale was judged to be a duplicate creation

Recently, a seller on the forum reported that he had applied for flash sales for two months in a row, but Amazon said that he violated the flash sales policy .

▲ The picture comes from Zhiwubuyan

The seller also mentioned that his store is an old store in the United States. He had reported flash sales for two months in a row, but Amazon said that he had created flash sales repeatedly, which violated the policy. Not only were the previous flash sales cancelled, but there would be no more flash sales recommendations in the future, and Amazon also did not accept POA appeals .

▲ The picture comes from Zhiwubuyan

Therefore, the seller was confused and raised two questions. First, if there is a duplicate, won’t the Amazon system prompt and not allow the creation when creating it? Second, after opening many cases, the answer was “violation of policy, no appeal accepted”. What should I do to appeal back?

Coincidentally, as soon as the post was published, a seller immediately responded that his account had been cancelled since the end of December last year, and he had not recommended any flash sales since then. He opened a case but did not explain the specific reason . When asked whether he could file an appeal, he received no positive response.

▲ The picture comes from Zhiwubuyan

Some sellers also said that their accounts have not had any flash sale recommendations since last year, and that no matter how they appealed, it was useless and no one paid any attention .

▲ The picture comes from Zhiwubuyan

Many sellers have also expressed their own opinions on this. One seller suggested that the seller should not give up easily, open more cases, and submit evidence. Sometimes Amazon's flash sales will have bugs . As long as the seller is not the party at fault, generally speaking, he can appeal.

▲ The picture comes from Zhiwubuyan

From this, it can be seen that the seller’s seckilling was judged to be illegal, which is likely due to a bug in Amazon’s seckilling. And it may be very troublesome to appeal it later, which is also an unexpected disaster for the seller. After all, losing the seckilling recommendation and being unable to submit seckilling again is a big loss for the seller .

So, seeing this, some sellers who don’t know much about flash sales may be confused. Why do sellers get so anxious after losing flash sales recommendations? Is Amazon’s flash sales really that important? Let’s take a look at Amazon’s flash sales.

Amazon Flash Sale LD - An Unparalleled Promotional Method

Lightning Deals (LD) is one of the important promotional methods for Amazon sellers . Specifically, sellers set a certain discount based on the current price of the product, allowing all buyers to rush to buy it in the same period of time, with a limited time and quantity, so as to attract more consumers with preferential prices and increase the exposure and sales of lightning deal products .

On the Amazon homepage, click on "Today's Specials" and you will see many products participating in flash sales, positioned very front.

▲ Picture from Amazon

It is understood that the "Today's Specials" page is a page that many Amazon buyers like to browse. The first thing some buyers do after logging into the Amazon website is to open the "Today's Specials" page. Once they see that the product they like is participating in the flash sale, they will immediately buy it.

Therefore, sellers can get many benefits from participating in flash sales:

In summary, for Amazon sellers, once they are able to participate in flash sales, they will definitely gain a lot. However, it is precisely because of the many benefits that flash sales can bring that not every seller can participate in them.

There are certain thresholds and requirements for flash sales . Sellers' flash sale products need to be reviewed and approved by their account managers before they can go online. That is, they need to obtain Amazon's flash sale recommendation to participate in the flash sale. Once it is cancelled, it will not only be difficult to be recommended again, but there will also be no way to appeal.

Therefore, if sellers are willing to participate in flash sales, in addition to the uncontrollable Amazon system bugs, they also need to pay attention to some related matters. So, what specific matters should be paid attention to when participating in flash sales?

Things to note about flash sales

The following points are summarized for sellers’ reference:

The above are some things we can provide about participating in flash sales that you need to pay attention to. I hope it can be helpful to sellers.

In addition, it is also learned that there is news recently that Amazon has sent invitation emails to some sellers, indicating that Prime Day 2021 will be resumed in mid-July. Although the specific date has not yet been announced, if Prime Day can be resumed in mid-July, it will be good news for sellers. After all, Prime Day's flash sales are also a very important promotion method for sellers to increase product sales.

Have sellers ever had their flash sales cancelled due to an Amazon bug? Was the problem solved? Feel free to share your thoughts in the comments section.