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It is learned that the Ministry of Commerce recently issued a notice, which will give full play to the role of export credit insurance and encourage greater support for new business forms such as cross-border e-commerce. This is undoubtedly good news for cross-border sellers. However, the road to cross-border trade is long. If sellers want to take advantage of the support from national policies and soar to success, they must pay attention to the relevant compliance regulations for cross-border trade. On this point, it is learned that in addition to the previous news that cross-border sellers’ taxation issues have been strictly investigated, many sellers have recently reported that British Customs has increased its inspection efforts. British customs strictly inspects goods, sellers need to have British agent information It is learned that a few days ago, a seller posted the following message in the seller communication group: Due to the recent strict inspection by the UK TS department, the UK Customs requires that UK goods must be affixed with UK representative information (company name + address + contact information) + manufacturer information. Recently, the UK Customs TS department has conducted frequent inspections. If it is found that the product does not have UK representative information and manufacturer information, not only must this information be supplemented, but it may also face high fines, otherwise it will not be released. It is worth noting that the inspection rate of British customs has increased significantly recently. The categories inspected include chargers, lamps, electrical appliances, toys, etc. Sellers of these product categories must provide corresponding valid test reports and certification documents in a timely manner. ▲ The picture comes from the seller communication group In this regard, some sellers mentioned that the UK no longer recognizes European agents, and some categories must find other agents in the UK. Sellers in categories such as 3C are in trouble. ▲ The picture comes from the seller communication group There are also sellers complaining that it is becoming increasingly difficult to do business in Europe. After finishing the European agent, they have to deal with the British agent. When other countries leave the EU one day, it will cost money to get other agents. ▲ The picture comes from the seller communication group Some sellers even said that they had just finished dealing with the European agent and now the British agent came, and they were ready to escape from the European site. ▲ The picture comes from the seller communication group So far, many sellers have reported that their goods have been subject to random inspections by British customs. It is not difficult to see from the above news that the requirements for product compliance operations have become increasingly stringent. Sellers should pay attention to the relevant information about British compliance as soon as possible and not miss anything. However, seeing this, I believe some sellers may feel a little confused. What is a British agent? What is the difference between it and a European agent or an importer? What is its specific role? The following will answer the sellers' questions one by one. As the UK has left the EU, from January 1, 2021, authorized representatives located in the EU can no longer serve as authorized representatives for sellers on the UK site. The British representative refers to the authorized representative of the United Kingdom, which means that sellers on the UK site need to appoint an authorized representative of the UK site to serve as the seller’s compliance officer. That is to say, if the seller's products are sold in the UK, whether they are EU manufacturers or non-EU manufacturers, they must designate a UK Responsible Person (UKREP) who must be located in the UK. Importers, European agents, and British agents Importer: refers to the person who "first puts the product on the market", generally refers to a specific unit. If the same batch of products is put on the market by two companies respectively, both companies are importers.
EU Authorized Representative: EU Authorized Representative refers to a natural or legal person explicitly designated by a manufacturer outside the European Economic Area (EEA). This natural or legal person can perform specific duties required of the manufacturer by the relevant EU directives and laws on behalf of the manufacturer outside the EEA. Because the UK has left the EU, sellers selling goods to the UK need to designate a UK REP in the UK. The functions of the UK REP are the same as those of the EU REP, but the regions are different. Amazon has previously mentioned that after the UK leaves the EU, the original EU CE label and EU REP will not be applicable to the UK, and sellers need to re-register UKCA and UK REP. What is the role of the British delegation? After the seller obtains UKCA certification, the UKCA logo must be printed on the product packaging, which means that the product has passed the safety certification. The UKCA company name and address must also be printed on the product packaging.
In addition, manufacturers outside the UK must also establish an effective "accident prevention supervision system" in the UK and provide assistance in product accident reporting, notifications, recalls, etc. through their UK representatives. Under what circumstances do you need to apply for an English representative? What are the risks for sellers if they do not register with the UK agency? The seller’s goods will be seized by customs and the products may be at risk of being removed from the shelves; When moving and labeling goods, sellers may face huge storage fees.
UKCA transition period and formal implementation On August 24, 2021, the transition period for the use of the CE mark in the UK market was extended to December 31, 2022. From January 1, 2023, products need to be replaced with the UKCA mark.
Starting from January 1, 2023, the UK will no longer recognize the CE mark. Sellers on the UK site will need to obtain UKCA certification for goods sold to the UK. Applicable products must pass UKCA certification and be marked with the corresponding mark. In addition, it is understood that from January 1, 2023, the UKCA logo will not be used on accompanying documents. In other words, if sellers want to sell CE products in the UK, they must register UKCA and UK agency. The following is a CE product table for sellers to refer to: In addition to the relevant information from the UK agency, sellers also need to understand the relevant information about the printing of product packaging information in the face of strict inspections by UK customs. Product packaging information printing suggestions 1. Manufacturer company information (name + address);
2. Seller’s company information (name + address); 3. European/British company information (name + address); 4. Certification marks and other product marks (UKCA/CE marks, WEEE recycling marks, etc.); 5. Product parameters, model, brand logo; We would also like to remind all sellers that the manufacturer information must be printed. If the seller information and manufacturer information are consistent, you can only print one manufacturer information. In addition, the above information only needs to be printed on the seller's product packaging (color box), and the outer packaging (transport packaging) does not need to be printed. Cross-border market policies are changing, so you need to be careful when choosing services Nowadays , as more and more sellers are entering the cross-border e-commerce market, competition is becoming increasingly fierce. Cross-border e-commerce has long passed the era of "you can sell as long as you have goods". With the changing policies of the cross-border e-commerce market, sellers who want to seize opportunities and ride the wave need to strengthen their awareness of product compliance.
We also remind all sellers that when it comes to UK agency compliance, they must consider the timeliness of application and product labeling, plan to register with a UK agency in advance, and use the UKCA logo first to avoid obstacles when entering UK customs. Registering with a UK agency as early as possible will be more conducive to the business of companies developing in the UK. In addition, it is worth noting that if sellers register for a British agent and want to avoid random inspections and seizures by customs, they must choose a trustworthy British agent service. Otherwise, if they encounter an unprofessional or informal agency, it will not only affect the British agent's registration, but also affect the customs clearance and normal sales of the seller's products. Kuaxintong is the only choice that can not only ensure the sellers’ products but also speed up the UK agency’s compliance. Advantages of Cross-communication Kuaxintong has successfully registered English agents for thousands of sellers; High level of professionalism and rich registration experience; The discounts are huge and the registration process is fast: now the registration fee for Kuaxintong Yingdai is only 798 yuan/year, and registration can be successful in 1 week.
If the seller has not registered or is preparing to register as a UK agent, he can add Kuaxintong Laotong WeChat: KXT-75 to handle the connection and ensure that the products can enter the UK market smoothly.
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