Here, Zhaodanmao will share with you some key details and skills that Amazon sellers need to know. This knowledge may not be summarized in daily life, but it is very important for sellers doing business on the Amazon platform.

Practical Amazon trivia

① Use pictures to find the same products sold on Amazon

Brand> Brand Registration> Report Violation, you can insert an image to find the product. Or download the plug-in search by image on amazon, install it, click on any platform to see the product image you want, right-click search om amazon.

② How to use the ad ID to determine which ad group the ad slot comes from?

1: Get the ad ID of the ad slot

Find the ad placement you want to identify, usually a specific web page or app page.

Copy the ad slot's link address and paste it into a text editor such as Notepad.

Look for the part of the URL that contains "adid=", which is usually followed by a 21-digit code starting with "A". This 21-digit code is the ad ID for the ad slot.

2: Access the advertising management backend

Open the ad management backend and press F12 or use the shortcut key combination Ctrl+Shift+I to open the browser's developer tools.

Use Ctrl+F to launch the search function, enter "data-udt-row", and then look for an element that contains a 21-digit code starting with "A". This 21-digit code is the ad ID of the ad slot.

3: Determine the ad group to which the ad slot belongs

Compare the 21-digit codes (advertising IDs) obtained from the above two operations to determine which ad comes from which ad group.

The purpose of this method is to help advertising managers or marketing professionals track the performance and effectiveness of ads across different ad groups. However, it should be noted that using this method requires legal access to the advertising management backend and compliance with relevant privacy and data protection regulations when performing operations.

③ How to find authoritative links and what are the roles of authoritative links?

1. View the source code of the web page:

On the product detail page you're interested in, press Ctrl+U (in most web browsers) or right-click the page and select "view page source".

2. Search for canonical links:

In the open web page source code, use Ctrl+F to start the search function. Type "canonical" in the search box and press Enter.

Look for a line containing "canonical", usually in an HTML tag like <link rel="canonical" href="URL">, where "URL" is the canonical link.

3. Check the authoritative link:

Once you have found the canonical link, look at the URL in the "href" attribute.

Note that the presence of authoritative links does not necessarily mean that the keyword will rank high in searches; search rankings are also affected by other factors.

④ If we only rely on pictures, does Amazon know what we are selling?

For those who don’t know, Amazon identifies products through categories and titles, not pictures. The category is the basic weight. If the category is wrong, it will be difficult for Amazon to know what you are selling, let alone recommend it to you. Therefore, once the category is wrong, the exposure will be very small.

⑤ About return fees and returned product handling

1. When returning goods, whether it is a partial refund or a full refund, Amazon will deduct 20% of the seller's commission and return the remaining 80% to the seller.

2. Generally speaking, if the buyer requests a return, the seller does not need to pay any additional fees except for the 20% commission paid to the Amazon platform.

3. In addition, if the product belongs to the five major categories of clothing, watches, jewelry, shoes, bags, sunglasses, etc., additional return fees will be charged when using Amazon Logistics Service (FBA).

4. After the product is returned to the Amazon FBA warehouse, the platform will evaluate the returned product. If the platform believes that the product can still be sold, it will be put back into inventory and displayed as available for sale in the seller's inventory.

⑥ How to download videos in comments with videos

Open the review page for the product you're interested in by pressing Ctrl+U (in most web browsers) or right-clicking the page and selecting "view page source".

Use Ctrl+F to enter "review+image'http" in the search box to find image links in reviews. Find image links that contain "http", usually they start with "http". Look for numbers after "UX", such as "UX175". Replace "UX175" with "UX999", or you can replace it with other numbers to adjust the image size as needed. After completing the replacement, press Enter to apply the changes.

The image will be resized to your desired size, and you can right-click on the image and select "Save Image" or "Download Image" to save it to your computer.

⑦ Use dynamic pricing to balance competitiveness and profitability

Price sensitivity is a key challenge facing brands and retailers in 2024, especially on Amazon, where shoppers can easily compare prices. Use the following strategies to balance pricing and competitiveness:

1. Strategically keep prices above the lowest-priced competitor to avoid cannibalizing profits in a price war. Stay in a price range that accounts for 50% or more of market revenue.

2. Use Amazon Marketing Stream (AMS) data to define sales patterns by day and time period, and then develop dynamic pricing strategies around peak demand periods.

⑧ How to browse the mobile product details page on the computer

You can press F12 to enter the developer tools, then click the icon to switch to mobile mode, and press F5 to refresh to browse the mobile page. To exit mobile mode, click the "X" button in the upper right corner, or press F5 to refresh the page to restore to the computer side.