As Amazon sellers, we are well aware of the importance of product star ratings. These stars not only help our products stand out in the market, but also guide consumers' purchasing decisions at critical moments. They are a powerful tool for accumulating our brand reputation and word-of-mouth marketing.

At the same time, customer reviews are also an important factor in determining whether consumers buy our products. Therefore, quickly and safely obtaining more and better reviews is particularly important for creating new products. It can not only increase the click-through rate and conversion rate of products, but also weaken the attacks of competitors on us in terms of reviews.

How to collect reviews safely and effectively has become a common concern for all Amazon sellers!

The most compliant and efficient official review method

When creating Amazon variations, you need to adhere to the following rules:

Experienced sellers know that placing small cards in packages has caused problems in the store before, so it is generally believed that this practice is not advisable; however, Amazon does not prohibit the placement of small cards as long as these cards comply with regulations.

Amazon prohibits placing cards that invite positive reviews, nor does it allow cards to display our contact information. However, if it is just a simple greeting or provides product instructions, telling customers to contact us if they have any questions, such cards can still be placed.

However, brand sellers currently participating in Amazon’s Transparency program can legally place a small card in their product packaging.

The front of the card can be customized: Brands can leave their brand official website, contact email, social media account and other information on the front of the card to help the brand establish a reliable and trustworthy image in the minds of buyers!

The back of the card can guide buyers: The back of the card guides buyers to use the Amazon shopping app to scan the Transparency barcode on the product packaging. The back of the card guides buyers to use the Amazon shopping app to scan the Transparency barcode on the product packaging, and then jump to the brand's self-built scan code landing page to check the authenticity of the product, obtain promotional offers provided by the brand, watch brand videos, follow Amazon brand flagship stores, etc., and leave a review with one click.

▲ Take a look at the consumer experience through pictures

Although small cards can be placed on products participating in the Transparency Program, sellers are still not allowed to guide customers to leave positive reviews or make paid review requests. Sellers still have to comply with Amazon's review policy.

When buyers scan the barcode on the card, they can see video introductions, beautiful graphic displays, current promotions, and star rating prompts. This design allows buyers to easily leave valuable reviews for your products after completing their shopping experience. It not only simplifies the review process, but also increases the participation of reviews, which helps your products accumulate more positive reputation in the Amazon market.

Therefore, if you are a brand seller, it is recommended that you participate in the Transparency Plan. For example, this seller on Zhaodanmao was entangled by copycats because he did not activate the Transparency Plan protection in time!

Therefore, participating in the transparency plan can not only effectively prevent copycat sales, but also allow you to place small cards to leave reviews with one click, attract fans, establish and expand private domain traffic, and increase repeat purchases.

Common ways to quickly obtain comments

Obtaining the number of reviews and improving ratings are basic operational means that sellers must use. What are some relatively safe ways to request and leave reviews?

① Participate in the Vine program (must be a brand owner)

② Merging zombie comments: Merging zombie comments will cause the number of new links to increase by hundreds of comments. Merging zombie comments is a technical merger between two links, so there may be a certain risk of being associated. It is also possible that the listing will be removed or the account will be blocked due to reports and complaints from competitors.

③ Use the “Request Review” button on the Amazon official backend to ask for reviews in compliance with regulations: Although this method has a low review rate, it is still a safe way to leave reviews.

④ Contact the buyer to delete the negative review: It is better to delete one negative review than to post many positive reviews! Check the email with the order number within the channel, contact the buyer to get their understanding, and give the buyer a return gift card and other methods to improve the efficiency of deleting negative reviews.

⑤ Accumulate private fan pools of buyers and establish a relatively safe channel for real people to leave reviews.

⑥ Shoot Amazon celebrity video buyer shows: Let celebrity models make video reviews and endorsements for your products. Although this method cannot directly improve the ratings, it can bring in traffic in a sustainable and long-term manner and is safe and compliant.

⑦ Perform off-site promotion and sales: This is an off-site promotion that many sellers are familiar with. By posting in off-site celebrity groups with big discounts, some buyers will think that it is a great value for money and feel obligated to leave positive reviews for the seller.