2025 Hunan Industrial Belt Platform Event Launched Cross-border e-commerce empowers the 100 billion industrial belt to go global

On March 6 , the launching ceremony of the 2025 Hunan Industrial Belt Platform Activity and the Changsha Complete Vehicle and Parts Special Matchmaking Meeting were held in Changsha , hosted by the Department of Commerce of Hunan Province and the Changsha Municipal People's Government , and undertaken by the Changsha Municipal Bureau of Commerce, Changsha County People's Government, and the Hunan Provincial Cross-border E-commerce Association. Guo Ning, member of the Party Leadership Group and Deputy Director of the Department of Commerce of Hunan Province, Zheng Ping, member of the Party Leadership Group and Deputy Mayor of the Changsha Municipal People's Government, Secretary of the Party Leadership Group and Director of the Changsha Municipal Bureau of Commerce, Chen Yonggao, Deputy Secretary of the Changsha County Party Committee and Mayor of the County People's Government, guests from cross-border e-commerce platforms and ecological enterprises such as Walmart, Amazon, and eBay , as well as representatives from cross-border e-commerce companies in Guangzhou, Shenzhen, Ningbo and other places, and complete vehicle and parts industry belt enterprises in Changsha and other cities and prefectures , more than 100 people attended the meeting to discuss the Hunan path of the integrated development of " cross-border e-commerce + industrial belt " .

This event focuses on the integration of cross-border e-commerce and industrial belts, with " innovation, precision and long-term effectiveness " as the core, to help Hunan's characteristic industrial belts move towards the global market. Highlight 1 : Deeply link the leading e-commerce platforms to build a full cross-border e-commerce ecosystem. The event combines global platform resources such as Amazon and eBay to build a four-dimensional ecosystem of " platform + supply chain + service + brand " . By linking Shenzhen sellers with Hunan supply chain companies, it aims to achieve two-way promotion of cross-border e-commerce and industrial belts, help Hunan sellers select products for innovation, and enhance the international competitiveness of products . Highlight 2 : Results-oriented long-term tracking to create continuous momentum for going overseas. This event brought together elites in the cross-border automotive and spare parts industry. Focusing on new policies, development trends and technological innovations of cross-border e-commerce, it provided enterprises with cross-border e-commerce solutions for going overseas through round-table dialogues, product supply and demand docking, platform field visits and other forms, helping the automotive and spare parts industry to go overseas with high quality. Highlight 3 : Drive development advantages with digitalization and light up the map of Hunan's industrial belts. Focusing on 10 cities and prefectures and 20 characteristic industrial belts, the distribution and development status of the industrial belts were sorted out, and a digital map of the Hunan cross-border e-commerce industrial belt was developed to present the characteristics, advantages, scale, enterprises and other information of the industrial belts, providing precise guidance for subsequent docking and cooperation. Highlight 4 : Strengthen cross-regional collaboration and set a new benchmark for Hunan's overseas expansion. Invite a group of sellers from Shenzhen, Guangzhou and Ningbo to connect with local industrial belt enterprises, promote in-depth linkage between the Hunan Cross-border E-commerce Association and the Ningbo Cross-border E-commerce Association and the Shenzhen Longgang District Cross-border E-commerce Industry Association, and strengthen regional linkage to create a benchmark case for the integration of cross-border e-commerce and industrial belts.

Guo Ning, deputy director of the Provincial Department of Commerce, pointed out in his speech that promoting cross-border e-commerce to empower industrial belts is an important measure for the country to promote the high-quality development of cross-border e-commerce . At present, there are 6 national cross-border e-commerce comprehensive pilot zones in Changsha, Hengyang, Zhuzhou, Xiangtan, Yueyang and Chenzhou in the province, ranking among the top in central China. A number of provincial cross-border e-commerce industrial belts, industrial parks and incubation centers have been cultivated and built, and a number of local cross-border e-commerce independent brands have emerged. More and more cross-border e-commerce platforms and enterprises have turned their attention to Hunan and chosen to settle down and develop in Hunan. In the next step, the Hunan Provincial Department of Commerce will conduct in-depth research and formulate cross-border e-commerce reserve policies, actively promote the expansion and upgrading of cross-border e-commerce comprehensive pilot zones, focus on strengthening the construction of cross-border e-commerce industrial parks, vigorously develop cross-border e-commerce + industrial belts and overseas warehouses, cultivate and support key local cross-border e-commerce enterprises, hold the 4th Hunan Changsha Cross-border E-commerce Trade Fair, and continuously improve the cross-border e-commerce industry chain and ecosystem.

Guo Ning said: "In the past two years, two sayings have become popular in the industry. The first saying is 'If you don't go overseas, you're out', which shows that companies are very willing to go overseas to explore international markets; the second saying is 'As soon as you go overseas, you're out', which reflects the failure caused by blindly and hastily going overseas. We held this event and invited sellers from Shenzhen and Zhejiang, as well as platforms and service providers, to help companies 'go out', 'go steadily' and 'go well'."

The Changsha County Government promotes the complete vehicle and parts industry belt. In recent years, Changsha County has created a " full-category " automobile and parts manufacturing industry, a " multi-category " automobile and parts sales market, and a " one-stop " cross-border e-commerce ecosystem. Changsha County will aim to build three carriers: a cross-border e-commerce incubation center, a cross-border e-commerce industrial park, and a cross-border e-commerce industrial belt, and accelerate the construction of a new pattern of integrated development of domestic and foreign trade in the auto parts industry.

The event also organized a roundtable discussion, where industry experts such as Zhang Zhuoying, President of Zhongji Tianshi (Ningbo) Innovation Technology Co., Ltd. and Fang Wei, Director of Amazon Global Store Strategy Development, conducted in-depth discussions on hot markets, popular categories, and cross-border track layout for auto parts companies going overseas. In the afternoon of the same day, cross-border e-commerce platforms such as Amazon and eBay and related representatives went to the complete vehicle and spare parts industry belt in Changsha County to visit potential cooperative enterprises on the spot, laying the foundation for subsequent cooperation.

It is reported that the 2025 Hunan Industrial Belt Platform Activities will take the form of " visit + docking + training " . According to the actual needs of cities and prefectures and enterprises, the Provincial Department of Commerce will take the lead in accurately inviting cross-border e-commerce platforms, product selection platforms and high-quality ecological service providers to go deep into 10 cities and prefectures and 20 characteristic industrial belts, such as Changsha's medical equipment and auto parts, Hengyang's watches, clothing (jeans), Huaihua's luggage (trolley cases), intangible cultural heritage products, etc. It is expected to carry out on-site diagnosis of 300 enterprises, hold more than 10 cross-border e-commerce trainings, and promote 1,000 industrial belt enterprises to open cross-border platform stores, which will drive the continuous growth of cross-border e-commerce import and export transaction volume of industrial belt enterprises in the province, and contribute to stabilizing and improving the quality of foreign trade in the province.