How to deal with big keywords with high exposure, high clicks and low conversion in Amazon advertising?

Control bidding while still maintaining a certain amount of impressions and clicks.

Big keywords are a battleground for strategists. The core factor for the low conversion rate of big keywords is the low link competitiveness, which is not enough to compete with other competing products under the big keywords.

You can observe the competitors on the first two pages of the big keywords, which are basically the high-order and high-conversion competitors on the Top Seller list and the New Released list. If your product has no potential to be a hit, low conversion is normal.

Why is it recommended to control the bidding instead of directly denying it?

Big keywords are always the main source of traffic. Directly denying or not placing ads will lead to a significant reduction in ad exposure. If a keyword has no clicks and conversions for a long time, the keyword ranking will naturally drop significantly because the algorithm determines that you are not related to the word.

If your links are judged to be unrelated to big words, you will have to wait until your competitiveness improves before you can push the ranking of big words. At that time, the difficulty and investment will be extremely high. Therefore, big words must always maintain a certain exposure and clicks, and it is even better if there is conversion.

How to control the bidding?

There are two strategies: 1. Directly lower the bid; 2. Place the big word in a low-precision advertising campaign. It is recommended to try both methods. When the link competitiveness is sufficient to compete with other big word competitors, increase the budget and bid to quickly promote the big word natural ranking and grab natural traffic.