Which one is better, Amazon vc or Amazon ve?

Amazon’s common seller accounts are mainly divided into three categories: SC, VE and VC.

SC account is the most common Sell Central account, which is owned by most of our third-party sellers. There are generally two ways to register. First, self-registration, that is, register on the Amazon website. However, due to policy adjustments, self-registered accounts are more likely to trigger a second review recently; second, register through the investment manager link.

VE account, or Vendor Express , is an account provided by Amazon to suppliers, with strict requirements, such as being a U.S. company, having a U.S. tax number, etc. However, according to reports, the application for this account has been stopped.

VC account is Vendor Central , which is also an Amazon supplier account, but it has greater permissions than VE account. Its threshold is relatively high and it adopts invitation system. It is launched for Amazon suppliers, so it belongs to Amazon's heavyweight supplier system.

Advantages of VE Account

No annual fee

l Products displayed are Amazon's own products

Amazon will bear the shipping costs from the seller's warehouse to the Amazon warehouse, or directly from the seller's warehouse to the consumer

l Product warehousing and order processing are handed over to Amazon

The product is eligible for Prime

l Connect with Amazon marketing services and sales enhancement services.

Advantages of VC Accounts

1. Add category nodes and increase traffic ports

VC accounts can add three category nodes to listings, increase traffic and product exposure paths, and have priority in using shopping carts and editing rights. However, category nodes for ordinary Amazon sellers cannot be manually manipulated, and the seller can only wait for the system to determine whether to add them.

2. Follow-selling, listing editing rights and black technology

VC account sellers are Amazon partners and can follow other sellers’ products and edit listings. Some VC accounts are used maliciously to follow a listing at will, and even modify its pictures to irrelevant pictures in order to suppress the listing. This is what many people call "black technology".

Some sellers fought back by cooperating with service providers and using VC accounts to change the pictures of the copycats to pictures with curse and insult content.

3. Exclusive marketing and promotion rights

VC accounts can do Display ads, and the position is above the search results. And VC accounts can participate in flash sales, BD, LD and other activities for free and almost without restrictions, and constantly upload videos for their own stores and create advanced A+ pages.

4. Operational cost advantage

VC account sellers make money together with Amazon and are its partners. Therefore, VC accounts do not need to rent stores, use FBA for shipping, or charge delivery fees, and even commissions are waived.

5. Acquisition of operational data

Amazon keeps the sales data of the entire platform strictly secret, including product sales curves, keyword order rates, purchase keywords and add-to-cart keywords, etc., which SC sellers cannot see at all.

This data can only be used by Amazon itself. As a VC account of Amazon's partner, you naturally have the opportunity to spy on these internal data, such as accurately locating a certain ASIN and observing its sales data changes on an hourly basis. At the same time, you can also see the portrait of the ordering customer, including their gender, income, and purchasing preferences.

VC account sellers can formulate their own operation plans and advertising plans based on these data, and then gain a greater advantage in the competition with SC sellers!

6. Refuse malicious returns

If a VC account merchant signs a after-sales agreement with the platform, they have the right to refuse a buyer's request for a return.

Relatively speaking, Amazon VC accounts have greater advantages.