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All Amazon sellers want as many orders as possible, but they are also afraid that their inventory will be suddenly sold out. If your product is out of stock, it means that you will stagnate and Amazon will temporarily stop allocating traffic to you. So how can Amazon sellers minimize losses and quickly restore their weight in the face of the inevitable out-of-stock situation caused by sudden orders? Let's analyze it with you below. Many sellers think that since the product is a hit, being out of stock for a few days will not have any impact. As soon as the goods arrive, the product ranking will naturally rise again. But this is often not the case. Amazon market competition is fierce. Even if the product is out of stock for only a few days, the sales of competing sellers will take the opportunity to increase continuously. During the period from the arrival of the product to the normal sales, a large number of competitors will quickly squeeze your ranking down. Once the product ranking drops, it will be difficult to improve it again. In addition, the most obvious consequence of long-term out-of-stock is the loss of a large number of customer base. How to deal with product out of stock 1. Raise the price of out-of-stock products: This is a method used by many sellers to reduce the order volume by increasing the product sales price. Advantages: It can reduce certain losses and delay the out-of-stock cycle. Disadvantages: The shopping cart may be cancelled, which will reduce the conversion rate of the listing and affect the store weight. 2. Follow-selling your own listings: Following-selling your own listings is also an emergency solution for many sellers after they are out of stock. After following-selling, sellers use the self-delivery method to ensure that the ranking does not drop too much. Advantages: The rate of decline of keyword ranking slows down. Disadvantages: Sales volume is affected due to delivery time issues. 3. FBA emergency replenishment Advantages: Can promptly alleviate the out-of-stock crisis. Disadvantages: Sufficient supply before it is needed. Remedies after out of stock
1. Optimize search engines Increasing CPC advertising investment and using CPC (Cost Per Click) pay-per-click advertising can bring sellers the most real traffic and actual conversion of potential consumers. The CPC advertising model allows sellers to expand their publicity while only paying for the sellers' behavior of clicking on the advertising link, not the number of times the advertisement is displayed. It is one of the best ways for sellers to promote their stores. 2. Advance sales forecast based on big data analysis Sellers should communicate with some suppliers they have been working with for a long time in advance to find out when and how much goods will be needed. It is recommended that sellers can develop an order status table for each category and each month based on their own store's monthly turnover and product sales, and analyze and estimate the store's future sales in combination with Amazon platform policies and major industry events. 3. Reasonable regulation of supply chain demand Sellers should consider the continuity of store supply and negotiate with suppliers on delivery time and quantity to ensure store inventory. Sellers need to find a long-term and stable supply chain that can communicate effectively and replenish goods in a timely manner to match the seller's procurement efficiency and consumer purchasing needs when store sales surge. 4. Send express with good timeliness My personal suggestion is to use FBA for delivery as much as possible, which can at least ensure the timeliness of delivery. If you are confident about your suppliers and logistics timeliness, you can consider using the FBA pre-sale function. You can continue to receive FBA orders even if you do not have FBA inventory. The FBA pre-sale function is divided into two parts: Pre-order and Back Order. To use this function, you need to obtain permission before you can create a FBA pre-sale delivery plan. After activation, you need to confirm the estimated arrival time/FBA delivery time according to your own logistics arrangements (it is recommended to reserve a 3-day buffer). If a product is out of stock during the testing period due to good sales, you can create a new listing and prepare more stock instead of restocking. Since it has been proven that the market for this product is good, you can use the traffic during the new product support period to promote this product again. Of course, no measures can completely eliminate the impact of out-of-stock situations, especially in today's slow logistics and warehousing conditions. Sellers should plan inventory in advance, improve the supply chain, and formulate stocking plans. It is much easier to avoid out-of-stock situations with the greatest effort in the early stages than to remedy the situation after the out-of-stock situation occurs. |
