How do Amazon sellers create their own logo? You need some skills and tools

Think of some of your favorite brands or some of the biggest global brands. Apple, Nike, McDonald's, Starbucks, Coca-Cola, even before you see the product, you know it's a certain brand when you see the logo. This should also be your goal. So how can sellers create a logo that impresses buyers? You can follow these 5 steps:

You may have a great idea for your business, but you may not be very good at art and design. If this is the case, you may have to hire someone to design your logo for you. If your company already has a graphic designer, that's great because he or she will already know your business very well. If not, that's fine too. Sellers can hire someone from some freelance communities to help you design.

· UpWork : UpWork is an online freelance community with outstanding designers from all over the world.

Freelancer : Sellers can find excellent talents on Freelancer;

Fiverr : Previously you could get a logo on Fiverr for $5. But now since Fiverr changed its pricing model, it seems the price of getting a good looking logo has gone up.

Peopleperhour : If you’re having trouble sifting through qualified designers elsewhere, PeoplePerHour may be able to help. There are a lot of good freelancers on the site.

99Designs : This website helps you create logos, and designers basically compete to win projects. The end result is that you get a huge selection of designs from a variety of professional designers.

Art exchange group: We have created an Amazon art exchange group. Anyone who has art needs can join the group to exchange ideas (add the customer service lady’s WeChat: 888).

*Tip: Sellers can use logo stock websites. Sometimes, you really don’t know what logo design you want until you see it. This is where logo stock websites come in handy. You can browse through a ton of different logos until you find your favorite. Once you purchase the logo, the stock website will remove it so you have full rights to use it. The logo stock websites that sellers can use are as follows:

• LogoSauce ;

• PixelLogo ;

• LogoGround .

If you do have artistic talent, you can go ahead and create your own logo for your Amazon brand. But remember, you want to make sure your logo is very professional, so if you don’t have much confidence in your own abilities, it’s best to hire a professional designer.

Of course, you can draw something yourself, using some drawing tools or software. SquareSpace and LogoGarden are good choices, but there are other tools you can use, including:

(1) Free logo making tools/software:

• LogoMakr ;

• Shopify Logo Maker ;

• LogoCrisp ;

• TailorBrands .

(2) Free design software

• Vectr ;

• Gimp ;

• SVG-Edit ;

• InkScape (AI alternative, available for Mac and Windows).

(3) Professional (paid) design tools:

• Adobe Illustrator (for Mac and Windows);

• Affinity Designer (for Mac and Windows);

• Sketch (Mac only).

While you can create your own logo, it’s wiser to outsource any work that takes a long time to complete or that could have a lasting impact on your brand.

Sellers should remember that the logo needs to represent your brand values, so spend some time brainstorming before creating it. You also need to consider the colors used to make the logo stand out, but avoid being too messy or too obtrusive. Once you have your logo, make sure you have both high-resolution and low-resolution versions on hand, which will attract users online or offline.

Something else you want to avoid when creating a logo for your Amazon brand is not to blindly follow trends or try to be like other businesses. You want to insist on having a logo that represents your brand because eventually, these trends will die out.

You also want to avoid making a logo that’s too complicated. Avoid using colored backgrounds, complex designs, too many fonts, or too many colors. Your Amazon seller logo should look simple and be easily recognizable. Finally, if you do add text to your logo, use a single font that’s easy to read, and avoid adding too much text that makes the logo unreadable when it’s shrunk on a mobile device or business card.

Once you’ve created your logo, you can make it part of your brand and use it in every aspect of your business. Of course, you’ll need to add it to your Amazon seller account, but use it elsewhere to increase exposure. Add it to business cards, packing slips, and any other printed materials related to your business. If you have your own e-commerce store or related social media accounts, use it as a profile picture or header. In addition, sellers can also make the logo part of your email push and any digital communication you send to customers. It’s best to include the logo in every part of your business.

Text ✎ Mary/

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