use

There is no need to register or log in to enter the website. Just enter the brand name in the input box, and MOAT will list the ads of that brand one by one. When you hover the mouse over an ad, it will display the ad's source, size, format (img , swf) , file size, the website where the ad was last run, and sharing links. MOAT focuses on building easy-to-use products to help advertisers establish and maintain their competitive advantages.

How it works

Moat is famous because it tracks the real visibility of ads , that is, whether online ads are actually seen by people. This process is achieved by detecting non - human traffic . Common NHTs include automated browsers , incongruous browsers , and data center traffic . Moat can also use traffic analysis models to determine whether the visit comes from within the United States or abroad, and what type of browser.

Financing

In 2012 , the company completed a $ 12 million Series B financing round led by Mayfield Fund and followed by existing investors.

In March 2016 , Moat completed a $ 50 million financing round led by InsightVenture Partners .

In 2017 , Oracle announced that it had acquired advertising analytics company Moat .

References