What is aCommerce? aCommerce Review

aCommerce is an e-commerce TP agency operation company, similar to Baozun in China, and was once the leader in the industry in Southeast Asia.

About aCommerce

Paul SrivoraKUL founded aCommerce in June 2013. At that time, e-commerce had just emerged in Southeast Asia, and logistics, warehousing, and distribution were still in their infancy, which seriously restricted the development of the e-commerce industry. Paul Srivorakul, a Thai-American who had started four businesses and successfully exited four times, saw business opportunities.

aCommerce provides end-to-end e-commerce solutions to bring brands into the online retail space, including platform building and development, order fulfillment and accessories, shipping and logistics, customer service call centers, content production, transactional marketing, and channel management.

aCommerce business: Provides e-commerce companies with tools including inventory, warehousing, logistics, logistics, digital marketing, etc.

· Countries covered: Thailand, Singapore, Philippines, Malaysia and Indonesia.

aCommerce works with many internationally renowned brands such as Samsung, Unilever, Nestlé, L’Oréal, Philips and Mars to help them distribute their products online in Southeast Asia.

Distribution Model

1. Overview: In recent years, aCommerce is more like an online distributor than a service provider because it holds a large amount of product inventory. They usually purchase products from brands, store them in their own warehouses, and then sell them through online channels.

2. Benefits: aCommerce skips third-party distributors and directly cooperates with brands to greatly increase profit margins. For brands, not only can they obtain aCommerce's one-stop service and avoid dealing with multiple third parties, but they can also promote their brands in sales channels involved in aCommerce, such as media, websites, and markets. At the same time, brands retain control and can see their own brand's market performance, which is a function that most TP companies do not have.

3. Problem: However, becoming a distributor is not easy. Inventory is the primary problem. The e-commerce industry in Southeast Asia is developing rapidly, and any company needs to match inventory with sales. However, it is obvious that aCommerce’s stockpiled inventory is constantly expanding. Inefficient inventory management and ineffective marketing have led to a decline in profits, which also means that it is difficult to mobilize funds to expand the scale.

Development History

-In 2013, aCommerce was established.

-In July 2014, aCommerce received US$10.7 million in Series A funding from Japan’s Docomo.

-In 2015, aCommerce received US$5 million in financing in May and received strategic investment from DKSH in December.

-In July 2016, aCommerce received US$10 million in financing, led by MDI Ventures, with participation from Australian fund Blue Sky and previous investor DKSH.

-In November 2017, aCommerce received a US$65 million Series B financing led by Emerald Media, a subsidiary of KKR.