Amazon's internal traffic entrance, see which one you don't know yet

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In Amazon's operations, every seller feels that the traffic is not enough, but they don't know how to increase their traffic. Some sellers even go to Facebook or SNS websites to post desperately in order to increase traffic. Then, their Facebook accounts are blocked, but the traffic still does not increase.

In fact, the Amazon platform has built multiple active traffic entrances for us, but they have been ignored by some sellers.

The following are the traffic sources of Amazon.com in March 2018. We can also see that 50.82% of the traffic comes from direct sources. Users don’t even have to think about it and directly choose to shop on the Amazon platform. Amazon brings a large amount of traffic.

1. What are the sources of traffic within Amazon?

Search product keywords directly on the Amazon front desk. Customers click through the search results page to reach your product details page. This is an important traffic entrance and an important reason why everyone is keen on keywords being on the homepage.

The products below the product details page mainly include:

• Frequently bought together

• Sponsored products related to this item

• What other items do customers buy after viewing this item

• Compare with similar items

• Customers who bought this item also bought

• Your recently viewed items and featured recommendations

• Customers also shopped for

• Customers who searched for "iphone case" ultimately bought

These can be considered as associated traffic.

Customers may filter out products of interest based on category columns, Best seller lists, and filtering conditions.

Category column:

List category:

• best sellers

• new releases

• movers & shakers

• best wishes for

• gift ideas

Filter products:

For example: flash sales and promotional activities.

In short, if a seller knows the sources of traffic on Amazon and combines it with his own operations to actually adjust his operating rhythm to the entrance of these traffic, it will definitely bring more traffic to his operations and bring him one step closer to success.