How can Amazon sellers break through the dilemma of single traffic?

Traffic is crucial for cross-border e-commerce companies, especially for third-party platform sellers, such as Amazon sellers. The single traffic source business model has always been a potential risk. The store closures that broke out in the summer of 2021 sounded the alarm for us. We cannot rely entirely on the platform, but must rely on our own strength to break through the limitations to ensure the steady development of the business. Taking the initiative in your own business is the key to long-term success. Today, we will explore some channels that can help expand traffic sources.

1. Create a YouTube channel

Creating and continuously updating interesting and useful video content is very important for attracting traffic. As one of the top three search platforms in the world, YouTube has a huge user traffic. As long as you accurately locate your target audience and are able to create truly valuable content, your traffic will gradually accumulate.

2. Make better use of Instagram’s trending hashtags

Interacting with the initiators of hot topics can also help you attract more traffic. When creating valuable content, you can use relevant popular tags, but make sure that these tags are related to your topic. Don't use tags that are not related to the topic just to follow the trend, which will defeat the original intention of delivering value.

3. Content Marketing

By delivering useful and valuable content, you can attract traffic. Continuously output high-quality content, although this is a simple but free way to attract traffic. Success requires patience and continuous efforts, just like Rome was not built overnight.

4. Create a Facebook Group

Create a Facebook group and continue to provide valuable content to develop a unique culture within the group. Group members come together because of common interests, share stories and give each other advice. Make sure the group is full of positive energy and supportive nature. You can notify members about activities such as live broadcasts or posts in the group. For example, some businesses share cooking videos in the group every week to attract people who love cooking. Beauty brush sellers can also share makeup tips and answer questions from fans in the group.

5. Use Pinterest more effectively

No matter what you sell on the Pinterest platform, you can attract people who are interested in it. By accurately targeting your niche, you can attract a large number of potential shoppers, as more than 90% of Pinterest users are active online shoppers. Although it may take time to get a lot of traffic, as long as your content is attractive enough and can arouse interest, traffic will gradually increase. This requires long-term patience and hard work.

Hopefully, the above ideas can provide you with some inspiration to help you expand your traffic sources and achieve sustainable growth of your business.