The 2019 Amazon Black Friday war has come to an end. Let’s take a look at the performance of major sites. Let’s talk about the overall situation first. According to foreign media statistics, Amazon once again broke the historical sales record on Black Friday this year. It is estimated that the online sales of the entire Black Friday will be around 7.4 billion US dollars , an increase of 19.3% compared to last year’s 6.2 billion ! What does this mean? It is equivalent to my brother-in-law selling more than 7 million Wuneng . In addition, this year's Black Friday e-commerce sales accounted for 18%, breaking the record again, which means that one out of every five Americans shopping on Black Friday chose Amazon . Next, let’s take a look at the performance of the major sites. European Station As the Black Friday event was launched before the US site, the European site's sales this year accounted for about 23% of Amazon's global sites . Although it was a slight increase from the same period last year, it was a 5% decrease compared to last year's Prime Day. The performance of the European site this year is indeed disappointing. It can only be said that the loss of sellers caused by VAT is quite serious, resulting in a lack of growth momentum for both Prime Day and Black Friday in the European site this year, and even a sense of regression. Although overall sales are declining, it does not mean that sellers will only become less and less. On the contrary, due to the low competition, many sellers can still maintain a relatively considerable number of orders and live a comfortable life. Japanese Station The Japanese site participated in Black Friday for the first time this year, with sales on that day reaching 76.74 billion yen , close to 9.5% of Amazon's global Black Friday sales . The Black Friday discounts on the Japanese site were not held simultaneously with other sites, but were held from the 22nd to the 24th, which was last Friday. As a result, even small sellers who did not have any activities on that day had a significant increase in traffic, which was basically 2 to 3 times the usual amount , and the increase in orders was also obvious. North America Station The US site still accounts for the majority of Amazon's sales, with sales exceeding US$4.5 billion , accounting for 61.5% of the global site. The US site's sales performance is so horrific that it is almost equivalent to more than US$50,000 worth of goods being sold every second on Black Friday ! It is reported that the US site had a strong momentum before Black Friday, and even the LD on the night of the 28th was running fast. After Black Friday officially started, the LD of many toy products sold out in just ten minutes, and even when ordinary members could not buy them (Prime members can buy LD products in advance), the stock was gone. In terms of categories, the top three categories in terms of sales during this Black Friday are: electronics, clothing, and home furnishings . In addition, toys are also very popular.
Every Black Friday, sellers hang up various banners, shout slogans, and pay homage to each other, preparing to work hard all night long.
What are the results? Let’s take a look at the sellers’ performance. Seller No. 1 : It broke 10 US dollars in less than 60 seconds , breaking the fastest record in previous years.
As a result, 100 seconds, 10 minutes...it is still 10 US dollars so far, and the order volume is very stable. Seller No. 2: The order volume has been growing rapidly and the number of orders is constantly being refreshed!
Seller No. 3: 1,174 orders per day ! The competition is obviously a bit fierce this year, but I still gained a lot!
Seller No. 4: 5654 orders per day ! This is understandable, after all, big sellers have the ability to do so!
Seller No. 5: 12,141 orders per day . Pepe is shocked. What a ruthless person!
Seller No. 6: 35891 orders passed by!
Wait, are you sure this isn't photoshopped... Yesterday (December 1), LightInTheBox announced its 2019 Black Friday results. Data showed that as of the early morning of November 30, North American time, LightInTheBox’s Black Friday order volume hit a record high, with the cumulative order amount increasing by 68%. At the same time, the gross profit margin on the Black Friday promotion day increased by 119% year-on -year, and the net profit was 4.11 times that of the same period in 2018. According to its official data, clothing is the best-selling vertical style. During the promotion, more than 5,000 long-sleeved T-shirts were sold in 6 hours. At the same time, during this year's Black Friday promotion, the overall order amount in the European market increased by 32.3% year-on-year, and the gross profit margin increased by more than 99%. Take a look at other sellers’ screenshots of hot orders and feel the joy of Black Friday!
Just when the sellers were cheering, someone revealed the truth: Now is the time to truly test the art design skills, sales all depend on P, and art design must play an indispensable role . So, what does the most authentic Black Friday look like? Seller A: I just checked and it has burst ... Sorry, I looked carefully and it is the water pipe that burst ... Seller B: I arrived at the company half an hour early in the morning, very excited. When I opened the account, it was still zero . It had been zero for three consecutive days.
Seller C: It’s a blast, the ad has exploded , I’m crying...
Seller D: Let me show you my explosive orders
The worst is the seller below, who said: I replenished more than 10,000 goods in order to catch up with Black Friday, and just yesterday, my account was suspended! What kind of tragedy does it take to be worthy of this Black Friday?
This Black Friday, sellers generally reported that the order volume did not increase but decreased compared to usual. The orders did not explode, but the advertisements did. In previous years, the big sellers ate meat and the small sellers could drink soup, but now there is no soup to drink... In response to this, some sellers wrote poems.
Some sellers changed the song: c In addition to the "Lin Dan" seller, there are sellers who photoshopped a Black Friday promotion logo into their main pictures, and then the listing was split ...
Amazon's Black Friday did not bring much pain to sellers, but it was not because of the lack of purchasing power of overseas consumers. It was said that the offline shopping scene was like this, with long queues still forming at the entrance of shopping malls until midnight.
Black Friday was bleak, but that’s all in the past. There’s still Cyber Monday. However, just today, a seller reported that his listing was delisted yesterday and there was no response today, so he missed Cyber Monday perfectly . The key is that there are still thousands of stocks .
It is understood that the reason why this seller’s listing became a mess is that text was added to the main picture .
Therefore, Pepe would like to remind all sellers that once the online shopping season starts, do not add words to the main picture easily, otherwise the link will become a bot, which will cause a big loss. Finally, I hope everyone can have a big order on the online shopping season. ( Part of the material in this article comes from the Zhiwubuyan community ) |
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