According to a survey by B2B review company Clutch, American consumers' shopping spending will increase significantly in 2021. Among them, 48% of American consumers aged 18 to 34 said that their shopping spending will increase this year, 34% of those aged 35 to 54, and 30% of those aged 55 and above said that their shopping spending will increase this year. According to a Clutch survey, 61% of Americans cut back on spending in March and April 2020. Among them, spending on restaurants (45%), travel (30%), health and beauty (12%), shopping and retail (6%) and other categories also decreased. The survey also showed that during the epidemic, there was a clear upward trend in online consumption among all generations, especially millennials and older peers, who spent more money on online shopping. It is reported that there has been a huge shift in the shopping habits of American consumers, with a large number of people turning from physical stores to online shopping, especially young people. The report shows that so far in 2021, 50% of Americans aged 35 to 54 have increased their online shopping spending, while 43% of those aged 18 to 34 and 37% of those aged 55 and above have increased their online shopping spending. In addition, in July and August 2021, Clutch also surveyed 494 Americans on their shopping channels and found that American consumers began to purchase goods and products through e-commerce channels. The following is the specific distribution:
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