Did you know? The Amazon Consumer Act is about to change the rules of online shopping!

At the beginning of 2025, the platform rectification and policy upgrades are inextricably linked, and the new consumer law review has started again! For most sellers, this has become an annual routine process, but recently some sellers have encountered a lot of difficulties in this process.

The situation this time is different from previous years. Many sellers have successfully passed the review of the Consumer Act , but suddenly found that their stores were suspended. The notification email pointed out that the seller’s identity verification failed, which is similar to the prompt for failing the qualification review.

After verification, it was found that the problem was due to the fact that the consumer bill had not yet been fully passed, and sellers needed to further submit relevant documents and information. This forced some sellers to readjust their operating strategies in order to resume normal business as soon as possible.

According to speculation, this situation may be due to Amazon's adjustment of the audit standards of the Consumer Protection Act . These adjustments may be changes made by Amazon to strengthen the protection of consumer rights and ensure that all sellers' operations comply with the latest laws and regulations. Some information or verification methods that were previously able to pass the audit may no longer meet the standards according to the new requirements. Therefore, sellers need to make corresponding adjustments according to the new audit standards to ensure that their products and information can pass the audit smoothly.

Complaints under the new Consumer Law rejected

As the new round of consumer law review was launched, many sellers failed to foresee this change in time. They suddenly found that their stores were suspended and they could not continue their daily operations. The emails these sellers received clearly stated that their stores were temporarily suspended because their identities could not be confirmed, which was similar to the notification of failing the qualification review, which caught them off guard.

When the seller first received the email, he mistakenly thought it was a common qualification review triggering problem and was rejected due to incomplete submitted materials. After appealing, the qualification review passed, but the store was not restored. Later, he learned that the problem was that the consumer law had not been passed and he needed to continue submitting materials. However, the submission portal of the consumer law had not been opened at this time.

From this analysis, the reason why the account does not have a submission entry is most likely related to changes in platform policies . This year, Amazon has been simplifying the verification and review process. The Consumer Act and qualification review are both used to verify store information. Since the Consumer Act has a wider review scope, it is possible that the qualification review process will be directed to the Consumer Act review, which will require sellers to provide more information to pass the Consumer Act review.

In addition, some sellers encountered similar problems : after submitting business licenses, company legal person ID cards, bank card statements and other information, Amazon did not give specific reasons, but directly notified them by email to suspend their sales accounts, and did not provide a way to resubmit the information.

This situation may also be related to the adjustment of audit standards. As the market environment and regulatory requirements change, Amazon may make certain adjustments to the audit standards of the Consumer Act. Some audit materials and verification methods that were previously approved may no longer meet the requirements according to the new standards.

Reasons why the Consumer Bill was not passed

Account appeal rejection is indeed a difficult problem for sellers, especially on the Amazon platform, where sellers often encounter such situations for various reasons. As platform rules and policies continue to change, many sellers often encounter the dilemma of not passing the review when submitting materials. Fundamentally, Amazon's review standards for verification materials submitted by sellers have become more stringent, aiming to improve the security and compliance of the platform. Sellers need to prepare materials more carefully to ensure that they can pass the review smoothly.

The main reasons why the Amazon Consumer Bill was not passed are as follows:

The information submitted by the seller may contain errors, omissions or the format may not meet the requirements of the Amazon system. For example, the postal code format in the address information is incorrect, the contact information is incomplete, etc.

Cancellation of a business license means that the company entity no longer exists legally, which conflicts with the legal business entity identity required for certification under the Consumer Act and may result in the inability to proceed with the certification or even the revocation of an already obtained certification.

The seller may not understand or meet the bank statement requirements correctly. For example, the statement content may need to follow a specific template and the address information cannot be modified, and the statement provided by the seller may not meet these specifications.

When conducting identity verification, the information provided by the seller may not be consistent with the records in the Amazon system, or the seller may not submit relevant identity documents as required.

Sellers may have failed to provide accurate tax information, or the tax information they provided may not match other information they submitted.

The address and phone number provided by the seller may not pass Amazon's verification process. For example, the address may not be able to receive the verification email, or the phone number may not be in a standard format.

The seller may not complete the verification within the specified time or fail to provide all necessary verification information as required by Amazon.

If a seller’s business information changes but they fail to update this information to Amazon in a timely manner, verification may fail.

How to appeal after Amazon Consumer Law is rejected

If the Amazon Consumer Law application is rejected, the seller can appeal by following the steps below.

1. Carefully check the rejection notice: Usually the rejection email will detail the specific reasons for the rejection. Sellers should clearly identify which documents have problems and understand the specific requirements that are not met.

2. Contact Amazon Seller Support: You can contact Amazon’s manual customer service by opening a customer service ticket, explaining the problem in detail to them, and asking whether you can resubmit the information and what matters need special attention.

3. Prepare and resubmit the information: Based on Amazon’s feedback and reasons for rejection, appropriately supplement, modify or replace the information to ensure that it meets the requirements.

①Submit a complaint through the seller backend

Find the appeal entrance in the Amazon seller backend, which is usually located in the account review notification or account health-related section.

Fill in the appeal statement according to the system prompts, detailing the reasons why the previous review failed and explaining the situation that has been resolved.

Upload the prepared appeal documents to the appeal system in the required format (such as PDF, JPEG, etc.). During the upload process, ensure that the documents can be uploaded successfully and the content is clear and visible.

②Contact Amazon Seller Support to file a complaint

Complaints can be made with Amazon customer service representatives through the Amazon Seller Support telephone hotline or online customer service channels.

When communicating with customer service staff, you must clearly inform them of your identity information (such as store name, account number, etc.) and the reason for the appeal, and follow the customer service's instructions for subsequent operations.

Dealing with consumer law issues requires sellers to have meticulous operations and adequate preparation. Whether it is pre-emptive prevention or post-appeal, sellers must follow Amazon's policies and regulations. At the same time, sellers must remain highly vigilant and adopt effective strategies to safeguard their own business interests. Creating differentiated product sales and a unique corporate culture is the key to gaining a firm foothold in the fierce market competition.