Old links use non-formal UPCs, how can I fix this?

Old links use non-formal UPCs, how can I fix this?


Old links use non-formal UPCs, how can I fix this?


Since Amazon has begun to strictly enforce UPC compliance, new products must use the regular UPC on GS1, or directly use the UPC exemption after brand registration. So what is the best way to operate the old links?


Solution 1: Find a service provider that sells UPCs. They can get GS1 certificates. The seller provides the UPC and brand information. They can get a GS1 certificate for the problematic UPC. Then they authorize the seller’s brand. Then they can open a case with Amazon with the GS1 certificate and GS1 brand authorization. All problems will be automatically fixed! This solution has a big limitation, which is that the source of your purchase is GS1.


Solution 2: Generally, link refurbishment is used to delete negative reviews, but in your case, you can also try to merge the old ASIN after refurbishment. Detailed operation ideas: Buy a regular UPC on GS1, then refurbish the link, and successfully map it, and merge the old ASIN.


Amazon UPC Exemption Practice

All products sold on Amazon must fill in UPC/EAN when listing. However, if you have completed brand registration, you can use GCID when listing related products of this brand. That is, after successful exemption, each time a product is listed, the platform automatically generates a code.


Application for UPC exemption preparation and related materials

  • Include the product name and at least two (and up to nine) images showing all sides of the product and its packaging;

  • A clearly visible letter from the brand owner, manufacturer or publisher (in the language of the relevant website);

  • Non-branded goods without a GTIN. For example, wholesale goods;

  • Parts without a GTIN. For example, some auto parts do not have a GTIN;

  • Bundled products without a GTI code. For example, custom bundled products may not have a Global Trade Item Number;

  • To create a bundle correctly, please refer to the Product Bundle Policy before applying for a GTC exemption;

  • Goods and product packaging should not have GS1 approved barcodes. If there are GS1 approved barcodes, barcodes can be used.

  • Items listed in the shape code do not need to apply for an exemption from the Global Trade Item Number.


Application link

  • United States: https://sellercentral.amazon.com/gtinx/browser

  • Europe: https://sellercentral.amazon.co.uk/gtinx/browser


You need to apply once for each European site. For example, if you apply for an exemption in the German backend, it may only notify you that Germany is exempted. When you put it on the shelves in France, EAN is still required, so you have to do it again for France~


On the third page, you usually choose "No". This is more convenient. Just submit the product pictures. If you choose "Yes", you will have to submit a certificate. It is recommended to choose "No".


Fill out the certification letter in the following format. Except for the legal person's signature and date, the rest can be typed:

GTIN Exemption Support Letter for Brand


Hereby I confirm that products with brand name identified as below do not have any type of GTIN (UPC, EAN, or JAN). The Seller identified as below is authorized to sell these products on Amazon.

  • SELLER NAME: Seller name

  • SELLER EMAIL:Registered email address

  • SELLER PHONE NUMBER: Backstage mobile phone number

  • SELLER ADDRESS: Backstage company address

  • BRAND NAME(S): Trademark name (corresponding to the official website of the Trademark Office)

  • BRAND OWNER: Trademark owner/company name (corresponding to the official website of the Trademark Office)

  • BRAND OWNER CONTACT:

Name of trademark owner/legal person (English)

Personally owned brand owner

Company holding written business owner

Email address is the same as above

Mobile phone number is the same as above

BRAND OWNER SIGNATURE: _____ Printed signature of trademark owner/legal person (in English) and stamped

DATE: ______________________Print and write the current date


Just go to the previous page and fill in the product name, and that should be it.

Upload 3 or more product pictures.

The complete side of the product, the product packaging, preferably with the brand logo.

It is best to print it on the product and packaging.

Click "Submit for review"


What are the benefits of UPC exemption?

  • Cost savings: Sellers can apply for exemption of up to 20,000 UPC codes at a time. Assuming that one UPC code costs $0.5, sellers can save $10,000. This is a considerable expense. UPC exemption is particularly suitable for sellers who sell goods in bulk and in a boutique.
  • Avoid risks: There are three main channels for purchasing UPC codes. In addition to official channels, there are also agent channels and UPC code generators. If you obtain UPC codes from agent channels and generators, you may face the risk of purchasing duplicate or fake UPC codes. If detected by Amazon, it will inevitably affect the safety of the store, which is not worth the loss.


Conditions for exemption from UPC

  • The brand owner does not provide a GTIN for the product. For example, private label products or handmade products.
  • Non-branded products that do not have a GTIN. For example, wholesale products.
  • Parts that do not have a GTIN. For example, some car parts do not have a GTIN.
  • Bundles that do not have a GTIN. For example, custom-made bundles may not have a GTIN.
  • To correctly create a product bundle, refer to the Product Bundling Policy before requesting a GTIN exemption.

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