Amazon is scanning numbers, and sellers in this category have had 300+ SKUs scanned!

Since entering June, sellers’ sales have continued to fluctuate like an electrocardiogram, with large fluctuations. This situation continued until Father’s Day, when some sellers’ sales hit a new low, with individual orders falling by 70% and crashing on multiple sites.

While sellers are struggling with the "decline in order volume", Amazon's "iron fist" is equally ruthless. It continues to increase its efforts to regulate the platform's business environment and has launched multiple rounds of sweeps.

Recently, many sellers have reported that multiple categories have been swept by Amazon, and a large number of listings on sale were suddenly misidentified as children's products.

Misjudged children's product, the listing was removed from the shelves!

As we all know , Amazon has always had strict management over children's products. Many sellers have reported that since June 18, listings in multiple categories have been identified as children's products by Amazon, and sellers are required to provide relevant certification information.

According to sellers, Amazon's US site is stepping up its review of the compliance of children's products, but has accidentally hurt many sellers in non-children's areas. It is currently known that categories such as toys, accessories and jewelry, and home furnishings are involved.

It is reported that some sellers had 300+ SKUs swept at one time. Another seller complained: "There are more than 20 applications, but only 3 were approved. They are obviously not children's jewelry. Several pop up every day. It's so irritating. "

▲The picture comes from Zhiwubuyan

Generally speaking, after receiving a notification of misjudgment, you should immediately send an email to the Amazon team to prove that the products you sell are not children's products. However, the seller's appeal was not only rejected, but the number of misjudged products is still increasing: " The appeal was directly rejected once, and the newly created listings also require information. "

Amazon responded in an email: From your email, we understand that ASINXXX is adult jewelry, but it was mistakenly classified as children's jewelry. You need to provide information to explain that these products are not children's jewelry.

The seller then provided all the ASINs that were misidentified and received another email from Amazon. Amazon said that after careful investigation, in order to ensure that the relevant ASINs are not marked as children's products, the seller needs to delete all keywords that mention "kid or children". As of June 21, some ASINs have gradually returned to normal.

It is reported that some sellers deleted words that may be associated with children's products (including but not limited to girls, boys, girlfriend, boyfriend, kids, children, child school, etc.), and then the ASIN was restored.

However, at present, there are still a large number of sellers who are mistakenly judged that their listings have not been restored, and their appeals are rejected after they submit their materials.

  ▲The picture comes from Zhiwubuyan

How to appeal against Amazon’s misjudgment?

Here are some sellers’ practices regarding products being misclassified as children’s products:

☑ Check the product listing

☑Appeal ideas:

1. Prove what your product is (purchase invoice, instructions, six-sided picture of product packaging, link comparison of peer competitors, product-related certificates, etc.)

2. Prove that you are not a certain product. Why can’t your product be used as a children’s toy? Provide relevant evidence and use the video as a comparison .

☑ Complaint method:

After submission, just wait for the Amazon team to review it. It should be noted that it is best for sellers to prepare all the materials at one time to prevent the information from being scattered in the hands of different customer service staff.

Supplement: If what you sell is indeed a children's product, you can just test your product and submit the CPC Children's Product Certificate, invoice and other materials to file a complaint. If it is misjudged, you need to upload relevant materials to prove that it is not a children's product.

Finally, I wish all sellers to be lucky and that their listings will not be mistakenly scanned by Amazon. Even if they are scanned, the suspension of sales can be lifted quickly and safely.