Platform Introduction

Pinterest is the world's largest social image sharing website. The website allows users to create and manage themed collections of images, such as events, interests, and hobbies. Pinterest was founded by Ben Silberman, Paul Sciarra, and Evan Sharp. Pinterest is managed by Cold Brew Labs and funded by a small group of entrepreneurs and inventors.

Brief Introduction

Pinterest focuses on images rather than pictures. From the perspective of user behavior, it is a product that can satisfy users' collecting habits.

Main user groups

Data provided by internet traffic monitoring agency comScore shows that approximately 70% of Pinterest's US users are female.

Pinterest main elements and how to use them

Pin: Pin your favorite pictures to a whiteboard (Board), similar to making a presentation

Repin: When you see your friend pin a good picture, you can repin it to your own whiteboard. Similar to Retweet in Twitter.

Share: Pictures can come from social networks such as Facebook or B2C shopping websites, and can also be shared on various platforms

Board: It is equivalent to an independent album, divided according to different themes and interests.

Platform Advantages

1. Pinterest is a search engine. Experienced businesses can gain a head start on their competition by optimizing their content for Pinterest search rankings. If you happen to be familiar with Google SEO, then it is not difficult to succeed on Pinterest.

2. Highly visual. Merchants can showcase their products through carefully crafted photos and videos.

3. Pinterest is more static than Instagram and Facebook. Old Instagram and Facebook posts are displayed below newly published content. If users want to see old posts, they must scroll down. However, the position of Pinterest's pinboards will not change, and related pictures are all in the same board, unlike Instagram and Facebook posts that are constantly pushed down by new content. If you have too many things on your pinboard, you can subdivide them again or create a new pinboard.

4. Pinterest is underutilized by businesses, especially wholesale businesses. Competition on Pinterest may be less than on Instagram.

develop

Pinterest began construction in December 2009 and launched a beta version in March 2010. Nine months after its launch, Pinterest had 10,000 users. Silbermann and a few programmers ran Pinterest in a small apartment until the summer of 2011.

In early March 2011, Pinterest launched an iPhone app, and in August of the same year it also launched an iPad app.

On August 16, 2011, Pinterest was named one of the 50 best websites in the world in 2011 by Time magazine.

In January 2012, according to comScore, Pinterest had 11.7 million unique users.

In March 2012, Pinterest became the third largest social networking site in the United States.

In 2013, it obtained 200 million yuan in financing.

In August 2014, Pinterest launched a messaging feature that allows users to start conversations around shared Pins.

In August 2016, Pinterest launched a video player that lets users and brands directly upload and store clips of any length.

In October 2016, Pinterest announced that it had 150 million monthly active users, including 70 million in the United States and 80 million outside the United States.

In 2017, Pinterest launched new image search features that can identify specific content in photos and greatly improve image search capabilities.

In February 2017, Pinterest launched its much-anticipated search advertising feature. The new advertising products will include keyword advertising and ShopPing shopping ads based on feed information flow.

In April 2017, Pinterest announced that it had 175 million monthly active users.

China: Pinterest came under the scanner of China's Internet Law in March 2017. China has decided to block Pinterest.

In September 2018, Pinterest had 250 million users.

On April 18, 2019, Pinterest was officially listed on the New York Stock Exchange.

In 2019, Pinterest announced the launch of Pinterest Video Commerce, a feature to “inspire” brands. Pinterest’s tool is now available to businesses in “all English-speaking countries” with plans to expand globally.

References

• 1. Pinterest’s main user groups: Tencent Technology [cited on 2018-03-10T16:00:00.000Z]
• 2. China has decided to block Pinterest: cnn official website [reference date 2018-03-10T16:00:00.000Z]
• 3. Pinterest launches new image search feature Lens. Could this be a new way for the company to monetize? : 36kr [cited on 2017-02-05T16:00:00.000Z]