It is said that "a man of insight is a wise man". Seeing the business opportunity coming, who would not want to seize it immediately?

🔥And this August, Amazon sellers must be prepared at all times, because there are two big promotions coming: one is the back-to-school season, and the other is Labor Day! These two events almost run through the entire month of August, which is simply a golden combination for the peak sales season!

In the North American market, the importance of the back-to-school season cannot be underestimated. It is almost the second largest shopping frenzy after Christmas.

Imagine that students are preparing to return to school, and parents are busy purchasing school supplies, electronic products, and various campus necessities. These are huge business opportunities that sellers should not miss! 📅

What about Labor Day? Although it may be a little more low-key than the back-to-school season, it is still a great opportunity to promote sales, especially when summer products are cleared out and new season products are launched. Smart sellers will definitely use this node to clear inventory and increase brand exposure.

In short, August is definitely a good time for sellers to show their talents. Whether you are focusing on student supplies, fashion apparel, or electronic products, you must grab this wave of bonuses! 💪

Traffic and spending surge during back-to-school season

Every year's back-to-school season is a carnival moment in the shopping carts of students and parents! 2024 is no exception, especially in the North American market, this second largest sales season after Christmas, has ignited the fighting passion of countless sellers🔥.

At the beginning of this year, sellers in Brazil have already spoken with strength - as soon as the back-to-school season event was launched, sales exceeded 1.4 million reais, which is 8% more than last year! Looking at the Peruvian market, the average back-to-school shopping expenditure of families on Meikeduo reached 400 pesos, and online sales are expected to increase by 30%. It is no exaggeration to say that this wave of dividends is really sweet! 💰

What about American families? During the 2023 back-to-school season, the average family spent $890 on school supplies. This year, it is expected that sales for the entire back-to-school season may exceed the $81 billion mark! The data does not lie, this shopping enthusiasm is really unstoppable!

Currently, Amazon's back-to-school promotions in North America and Europe have already started! Although the peak of consumption is usually concentrated in the three or four weeks before the start of school, experienced students and parents have already started making shopping lists and placing orders as early as July. In fact, many people have already started "stocking up" during Prime Day. Now is the critical moment for sellers to usher in a surge in orders!

It is understood that this year Amazon will invest more resources and energy in this promotion than ever before, including investment in homepage display, event special pages, social media and related website portals, as well as all-round publicity online and offline, inside and outside the site, to continuously provide sellers with a large amount of traffic exposure.

In addition to seeing the business opportunities brought by this key node, sellers must also make adequate sales preparations and not rush around like a headless fly.

💥In terms of product selection and layout, sellers on the US site can focus on the interactions between the two themes of BTS and OTS.

💥During the golden period of the back-to-school season, how to formulate an excellent promotional strategy to seize the market is a question that every Amazon seller is thinking about.

Next, let’s talk about some practical strategies to help you stand out in this wave of promotions! 🎯

First of all, the pricing strategy should be reasonable! 📊 Combined with the characteristics of the product and market demand, you can try to set promotional discounts, discounts for purchases above a certain amount, and consider bundling sales. If your product is a non-consumable item such as a backpack or computer, it is recommended to give priority to simple and direct promotion methods such as flash sales and coupons. For consumables that need to be purchased repeatedly, the best option is to layout related traffic, form a closed loop of page traffic through combined purchases, and increase the average order value.

In addition, omnichannel strategy is also key! 🚀 In the long-lasting promotion activities such as the back-to-school season, omnichannel coverage can maximize the reach of potential customers. Combining display promotion, brand promotion, product promotion and DSP advertising, you can use the flexibility of DSP advertising to supplement search advertising to form a full range of advertising coverage. In particular, placing display promotion ads (SD) on the product detail page (PDP) of competing products can effectively prevent competitors from appearing in your advertising space and protect your brand from being "intercepted".

Finally, don’t forget to prioritize keywords that drive clicks and conversions in paid search! 💡 After all, consumers with purchasing intentions have already placed orders, and your products must be discovered in the category to seize this wave of traffic dividends.

Labor Day is a federal holiday that honors the contributions of workers and marks the unofficial end of summer. If you pay attention to the news section of Amazon's backend, you will find that Amazon has actually started warming up for Labor Day.

Amazon announced that it will launch its Labor Day promotion on August 26, 2024, which will last until September 3.

The first Monday of September every year is Labor Day in the United States. This holiday allows people across the country to have three consecutive days off to show respect for workers. It is also the last day of summer vacation for students. After Labor Day, the new school year will come. As it is close to the back-to-school season and the changing of seasons, I believe that a large number of products will firmly occupy the best-selling list.

💥When selecting products, you can choose some products related to the themes of "labor" and "relaxation" as the main categories to attract consumers' attention. For example, gardening tools, outdoor barbecue equipment, picnic supplies, food event utensils, party supplies, autumn clothing, etc.

💥In terms of marketing strategy, you can launch a "Labor Day Weekend Special", emphasize the theme of "Farewell to Summer", and bundle sales for product combinations for outdoor activities and family gatherings.

Zhaodanmao would like to remind sellers to always pay attention to Amazon promotions and consumption in the US market, formulate appropriate promotions for suitable products, and seize opportunities to make products explode and sales soar.