Amazon released an announcement on the latest requirements for the five-point description of products, which left many sellers dumbfounded.

It’s not that the rules are outrageous, but the changes in details and the points that need attention are many and trivial:

▲Restrictions on special characters, emojis, and some phrases (such as refund-related guarantees).

▲Added high-quality key points guidelines, a total of 16 requirements

▲AI participated in the optimization and review of the five new regulations

This is a bolt from the blue for some sellers whose companies have many SKUs and like to use emoji expressions to write five-point descriptions!

For example, the sellers of jewelry that we are familiar with basically add fancy emoji expressions and symbols to every link.

In fact, quite a few new Amazon sellers, even veteran sellers who have been in business for several years, like to use some fancy emojis and symbols when writing the five-point description of their listings (🐶 is this you?)

But now all of these are banned!!!

How to modify before the new regulations come into effect on August 15?

🎉Although the official notice said that the new rules will be implemented from August 15, some sellers have reported that the review of the five-point description has become stricter, and some links have been deleted. 😱

Therefore, Zhaodanmao would like to give you a friendly reminder to modify the five descriptions as soon as possible, as time is very precious!

So, how can we safely pass the new regulations review?

The following are some modification suggestions compiled by Zhaodanmao for everyone. I hope they will be helpful to you!

1. Take the initiative to delete banned words. Don’t wait for Amazon to cause trouble. Delete all banned words, emoticons, special characters, sensitive words, etc. by yourself. ⏰Start now, there is still plenty of time.

2. Pay attention to content quality. Many sellers like to use emoticons to attract buyers' attention. Once these characters are deleted, it is normal to worry about affecting the transaction rate. But at this time, more attention should be paid to content output. 🌟The content should be concise and capable, so that buyers can understand it at a glance and improve the user experience.

3. Pay attention to the relevant modification emails. Be sure to pay attention to and provide feedback in a timely manner when Amazon's AI sends modification emails. 📧 Otherwise, once the deadline is reached, Amazon will modify it by default, which may have a negative impact on your link.

Now is the critical moment to prepare for the peak season at the end of the year. Everyone must seize the time and complete the adjustments described in the five points as soon as possible. 📌Only by making preparations in advance can we avoid unnecessary troubles after the implementation of the new regulations.

Finally, a picture summarizes the key points of this new regulation. It is recommended to save it:

Artificial intelligence (AI) will also be involved in this review and optimization, which has caused many Amazon sellers to worry.

Because Amazon has used AI to great effect in previous operations such as keyword infringement and variant violations , many sellers have a bad feeling when they see AI in action.

However, this time, Amazon's artificial AI will not make changes without the seller's permission.

Instead, before making any changes, we send an email to the seller, asking them whether they need to make changes in the way the AI ​​generates it.

If the seller does not provide feedback, the Amazon system will automatically determine that the seller will make the changes by default. There is a clear deadline in the email and feedback must be provided before this date, otherwise the changes will be made by AI by default.

Therefore, if sellers receive this type of "product information update" prompt, it is necessary to review it one by one to avoid incorrect changes in the listing. Zhaodanmao Cross-border recommends forwarding the tweet immediately to the operation, boss, and supervisor for review, and arranging the operation to modify the five descriptions of the listing as soon as possible!