​Cross-border e-commerce product selection: What kind of men's clothing sells best?

Nowadays, male consumers have higher and higher requirements for clothing, and the demand for fashion products is gradually increasing. As fashion trends become popular, the consumption behavior of male consumers has also been affected. For example, the casual sports style is changing men's dressing style and even creating a new underwear trend. The following are 10 men's clothing products with great market potential:

People's love for plaid is so sudden, and there was a sudden surge in searches for plaid shirts in September 2018. However, plaid has always been very popular, and the search volume has been steadily increasing every year.

If you sell men's clothing, make sure you have a variety of different styles of plaid shirts for your customers to choose from, as this is a common item in the male consumer's wardrobe.

For independent website sellers, you can create different product pages for each style, which is beneficial to Google SEO . But be careful not to have duplicate content, as this may hurt your ranking.

If you want something that can be worn everyday but is also fashionable, then the hooded sweatshirt is the best choice. The sales of this product have been very stable, and neutral colors are the favorite of men.

You can promote this product through influencers and Instagram marketing . You can also use keyword advertising to attract audiences. For example, men who love sports prefer to wear sweatshirts, so you can target this group of people.

A simple wool coat can transform an average person into a fashionista. With more than 27,000 Google searches for men's wool coats each month, it's a must-have item in a man's wardrobe.

Since this product has a large keyword search volume, you can make corresponding optimizations to improve your ranking, such as regularly adding new products and deleting products with poor sales; or using advertising to attract customers.

Shapewear is not only popular among women, but also among men. Google's search trends show that the search volume for men's shapers has been growing steadily. The monthly search volume for men's shapers is 5,400, while that for women's shapers is 9,900. Although women are more interested in shapewear than men, there is still a lot of room for growth in the men's market.

Sellers can promote men’s shapewear products by creating Google ads and blog content , which is a very good niche market.

One of the current fashion trends that is very popular among male consumers is sexy underwear. Underwear is also a must-have product, and men also pursue sexiness, so it is no wonder that this product performs so well.

When using Facebook or Instagram to promote this product, be careful not to show exposed buttocks in the ad and make sure the model is not wearing any other clothing.

To improve product rankings, sellers can use long-tail keywords , such as men's underwear styles, which has 4,400 searches per month and is not as competitive as the term sexy men's underwear.

Jackets are especially popular in spring and autumn because their thickness is perfect for the temperature in these two seasons. You can launch men's jackets in these two seasons. To attract users, you can use influencer marketing .

The weather is too cold in winter, so people wear gloves, but this also brings a problem - they can't play with their phones. Touchscreen gloves are designed to solve this problem, allowing you to play with your phone or tablet while keeping your hands warm.

To sell this product, you could target regions with colder winter climates or target your audience based on the device they use .

Creative socks are very trendy and sell very well. They can add personality to your outfit. There are even stores that specialize in selling creative socks.

This type of socks is very suitable for impulse purchases, and sellers can invest in advertising . Of course, novelty socks has a monthly search volume of 8,100, and sellers can also perform SEO optimization to drive traffic to your store.

Fitness influencers on Instagram have led the fitness trend, and many people have started exercising. As a result, the sports style has become popular, and sweatpants have become more and more popular.

If you sell sportswear, Instagram is a great marketing platform where you can collaborate with fitness influencers to promote your products.

3D printed clothing began to gain popularity in 2019. Although the trend of 3D printed clothing has not yet reached its peak, it is expected to continue to ferment and become more and more popular in the next few years.

As with traditional clothing, appearance is what determines whether people buy 3D clothing, so sellers can use visual-focused platforms such as Instagram to promote 3D clothing .

Text ✎ Mary/

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