Peak season selection: list of the top 10 best-selling watches
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For cross-border e-commerce sellers, the quality of product selection determines the success of their business. In order to solve the problem of sellers having difficulty in selecting products, we launched this product selection series. We have carefully selected the top 10 products that are most worthy of sellers' investment from 10 categories to provide sellers with a direction for product selection. Watches are an evergreen in all popular niche markets. No matter what type of watches you sell, you will find that there is always a large audience who likes to wear watches. You can target different niches, such as men’s watches, women’s watches, and children’s watches, or all three. If you want to sell watches, this list is worth your reference. 1. Smartwatch Smartwatches are one of the most popular watch products, with over 1.22 million searches per month. Since there are so many different types of smartwatches for sale, you can create a smartwatch store. Different smartwatch models have different features that you can take into account when placing ads. Some smartwatches have electronic pedometers and heart rate monitoring functions, while others have calendars, GPS tracking functions, and users can use them to make or receive calls. Smart watches are very popular among consumers, so when sellers operate their stores, don’t forget to optimize their stores for SEO. One of the simpler SEO optimization strategies is to write reviews about smartwatch brands. This strategy is very popular among smartwatch stores. Writing product reviews is more of a long-term strategy. It not only helps sellers reduce advertising costs, but also creates a large number of related audiences. 2. Quartz watch In the past six months, the sales of quartz watches have skyrocketed. Some products have even sold nearly 20,000 units in half a year. Quartz watches are an absolutely popular product. The product in the picture has four colors: black, silver, gold and rose gold. In addition, the product cost is low and the shipping is free, which is a good choice for sellers who want to sell high-quality watches. If you do product research and find that the search volume for quartz watches is only around 2,400 per month, you might consider impulse selling. Instagram is a popular platform for selling branded watches, but you can also try Facebook and Pinterest. First, you need to find Instagram influencers. Although niche influencers don’t have that many followers, their audiences are very engaged and they are easier to work with. You can private message these niche influencers and ask them to take pictures and post them themselves. The cost is not very high. If their followers are small enough, you can even send them free products. 3. Starry sky watch As shown in the picture, the sales of this starry sky watch exceeded 1,300 last month. In the past six months, its sales exceeded 12,000. This watch is available in six colors, including rose gold. Starry sky face watches come in a variety of colors and have stable sales, making them very suitable for sellers to sell. To promote the starry sky watch, sellers can use social platforms such as Instagram and Facebook. Find influencers to take pictures of themselves wearing your watch and share the pictures with their fans to bring traffic back to your store. Or you can run retargeting ads to target visitors who have visited your store before. Retargeting ads can also help improve ad targeting, making them more effective. 4. Wooden watches Wooden watches may not be the most fashionable style, but they definitely have a large enough audience. The search volume for wooden watches reaches 74,000 times per month. If the seller specializes in selling wooden watches, the business may not last long. Therefore, it is recommended that the seller can add wooden watches to the store while selling other styles of watches. Since wooden watches have tens of thousands of searches per month, the best way to market wooden watches is through search optimization, such as running Google Shopping ads or Google Search ads and developing a store optimization strategy. These two types of Google ads can bring immediate sales results. But you also need to improve your store SEO optimization strategy to reduce advertising costs and drive traffic to your store. Sellers can write some watch-related blogs and then run retargeting ads to show your products to the blog audience. 5. Luminous watches In the past six months, sales of the luminous watch shown in the picture have exceeded 14,000. Although the search volume is not high, it is obvious that this watch helps attract impulse consumers to buy. As shown in the picture, this watch has two colors, black and white, and can light up in 7 colors. If you want to see the time in a dark environment, a luminous watch is a good choice. Luminous watches also have the best marketing effect on Instagram. You can create a similar audience and run ads on Instagram. Or you can find Instagram influencers, share pictures related to the product, and drive traffic to your store. Post regularly on your social media accounts to increase your followers and drive more traffic to your store whenever you release a new collection of products. 6. Mechanical watch Mechanical watches are the original watch style that people wore before electronic watches became popular, and now, many watch lovers still like mechanical watches. The number of searches for mechanical watches exceeds 30,000 per month, which shows that there is still a large enough market for it. This watch, like other models of watches, has multiple channels for marketing. 7. Luxury style watches A luxury watch is a very popular watch style, it does not have to be very expensive or from a well-known brand. It is the kind of watch that has a sparkling appearance and can capture people's hearts at once, such as a large gold watch with diamonds. The monthly search volume for luxury watches is nearly 50,000, which means that this style of watch is still very popular among consumers. Before you start marketing, you should develop an SEO optimization strategy. You can add a new series for this type of watch in your store, and then update the product regularly. Then remember to optimize the product detail page, especially for long-tail keywords. 8. Minimalist watches In recent years, the search volume for minimalist watches has been steadily increasing, which means that minimalist watches are very popular. The monthly search volume for minimalist watches is about 12,000, proving that this niche market is still not small. To sell minimalist watches, social media influencer marketing is the first choice. You can ask influencers to take photos of themselves wearing your products and share them on their social media. You can also provide affiliate links to encourage them to drive traffic to your store. 9. Kids Smart Watch Children's smart watches are becoming more and more popular. These watches can be linked to parents' mobile phones, so many parents let their children wear smart watches so that they can track their children's location through GPS to prevent accidents. Parents can send notifications to their children through smart watches, such as when it’s time to go home for dinner, so that they can communicate when their children are out. You can target parents with school-age children and run ads on Facebook or Instagram. 10. Children's walkie-talkie watch Some children's watches have special functions, such as children's walkie-talkie watches, which, in addition to being able to check the time, also allow children to communicate with each other like using a walkie-talkie. It is a good choice for playing games and checking time among children. The target audience for children's walkie-talkie watches is parents. Sellers can highlight the benefits of the product, such as allowing children to get out of the house and play instead of being addicted to electronic devices. When running Facebook ads, you can set two different target audiences, further subdividing children aged 3-8 into preschoolers and school-age children. Previous Review |
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