For cross-border e-commerce sellers, the quality of product selection determines the success of their business. In order to solve the problem of sellers having difficulty in selecting products, we launched this product selection series. We have carefully selected the top 10 products that are most worthy of sellers' investment from 10 categories to provide sellers with a direction for product selection.
Household goods are one of the hot categories in cross-border e-commerce. According to statistics from Markets Insider, the United States, the world's largest home furnishing market, has a market size of more than $100 billion. The global market is expected to exceed $700 billion in 2022.
In 2019, Amazon's US home furnishings sales exceeded $6.4 billion. Germany's online home furnishings sales reached 4.9 billion euros in 2018. In 2017, Japan's online home furnishings retail sales reached 141.87 billion yen.
So what kind of home products can arouse consumers’ interest? Sellers can consider the following 10 weird and interesting home products:
When it comes to home decoration, people usually think of lamps, vases, etc. In the past few months, we have found that the sales of travel maps have skyrocketed, because it can show the countries and regions you have visited, which is very suitable for hanging on the wall. So this is a home product that is very suitable for users who love traveling.
Depending on the style and design, you can also sell to different types of audiences. Of course, the main target is people who travel frequently. When targeting ads, sellers can classify them according to the type and interests of the travel crowd.
Google search trends show that searches for crystal bottles began to increase in November last year. The crystal base adds more interest to the water bottle. Some people believe that crystals in water can have therapeutic effects, especially popular among people who believe in Feng Shui.
Of course, when describing this product, the seller should be careful with their wording and avoid using the words “heal you” . Instead, they should use the statement “people believe this crystal has healing properties” . Otherwise, you may be complained about for false advertising.
3. Hair Collection (Hair Stopper Shower)
This product can prevent hair from clogging the sewer. Since the labor cost of plumbers abroad is very expensive, many people choose to buy this product to solve the clogging problem. It is understood that the keyword sink plug has a monthly search volume of 8,100 times, and other search terms such as hair catcher, sink drain stopper, and shower plug are also commonly used by people. Sellers can create videos that visually demonstrate the features of their products and then run them on Facebook or Instagram ads.
Hair loss is a very troublesome thing for pet owners, and it is easy to get everywhere. But with grooming tools, these troubles can be eliminated.
Pet grooming products is a fairly stable niche market, and the search volume has been stable for several years. The monthly search volume for pet grooming is as high as 110,000 times. If you want to enter the pet market, this is a very good choice.
One of the most popular home products is storage products. Cosmetic storage boxes can better store cosmetics. In addition to storing cosmetics, it can also store other items, such as kitchen products, jewelry, etc.
Therefore, this product can be marketed to many audience segments and sales can be increased by serving different markets.
Knitted blankets can be used as home decoration or for daily use. Sellers can take pictures of products and then place ads to attract users.
Pets are considered as family members, and in order to provide them with a comfortable resting place, pet owners will purchase various products, such as pet beds. Sellers can collaborate with some influencers in marketing to promote pet beds.
Wall art products have become popular, and many people hang their own artworks, such as DIY murals, on the walls of their homes.
This type of product is mainly aimed at people who like painting or art. You can target the audience based on their job title or school major to attract the right consumers.
Sellers can create videos that demonstrate how easy it is to make, while also making it clear to consumers that this is indeed a DIY product, not a finished product.
9. Fold the umbrella backwards
Reverse-folding umbrellas are becoming more and more popular. According to Google Trends, searches for reverse-folding umbrellas skyrocket before spring. When sellers run Facebook ads, they can target cities that receive a lot of rainfall every year.
Data shows that the monthly search volume for reversible umbrella reaches 4,400 times.
In order to reduce plastic waste, many people have begun to abandon plastic straws and use reusable straws instead, and even many restaurants have begun to adopt it. In the future, more and more people will use reusable straws, and sellers can seize this trend.
Sellers must highlight the sustainability of their products when promoting them.
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