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For cross-border e-commerce sellers, the quality of product selection determines the success of the business. In order to solve the problem of sellers' difficulty in selecting products, we launched this product selection series, carefully selecting the top 10 products that are most worthy of sellers' investment in 10 categories, providing sellers with a direction for product selection. This article will introduce 10 popular baby products If you want to sell baby products
1. Swaddling for newborns
As shown in the picture, this newborn swaddle has a blanket and hood combination for wrapping the body. This cotton blanket comes in a variety of cute designs, such as sharks, dinosaurs, sloths, and cupcakes. For new parents, a baby swaddle is a must-have product. Baby swaddles are generally cute and practical, and are perfect for babies to wear in winter, so new parents simply can't avoid buying them.
If you use Google Trends to research, you will see that the search volume for swaddle blanket is rising rapidly, which shows that this product is popular. Sellers can use social media platforms such as Facebook and Instagram to sell baby swaddles and target new mothers.
You can upload product pictures of real babies wrapped in baby swaddles to let consumers imagine what it will look like on their own children. Sellers can also contact parenting influencers with a large number of fans on Instagram and pay them to post your product pictures on their social media to attract their fans and promote sales of your products.
2. Waist stool baby carrier
One of the most popular baby products is the baby carrier. In recent years, the search volume for the keyword "baby carrier" has been stable throughout the year, with a peak in June. However, in order to keep up with the trend, baby carriers are now available in a variety of styles, such as waist-stool baby carriers. This type of carrier is comfortable and effortless to hold a baby for a long time, and no longer requires two hands to hold the baby. In order to sell more waist-stool baby carriers during the peak season, sellers need to prepare SEO optimization strategies in advance. If most of the products in your store are baby-specific products, you can create a parenting blog to better attract your audience. For example, the blog title is: How to Hold a Baby, and the content introduces methods of holding a baby. It is recommended to post about two articles a week. As the number of blog readers increases, you can write related blogs around keywords with high search volume, such as baby carrier, etc. In the meantime, you can share the blog on Twitter, Facebook groups or relevant parenting forums. If you install the Facebook pixel and run retargeting ads, your blog traffic will be better and the conversion rate will be higher. Before creating Facebook ads, you can use the user data collected by your blog to create a similar audience to ensure good advertising results.
Baby shoes often make people sigh that the baby's feet are so cute. For sellers, seizing this feature and selling baby shoes can help promote business. The search volume for the keyword baby shoes has increased slightly in recent years. This product costs less than $6, and the seller can sell it for between $19.99-29.99. If you contact influencers to post pictures of your product on their social media and tag your store, your product will perform better. In addition, you can also advertise on social media with your own product pictures to attract other new parents and promote sales.
4. Cute long-sleeved dress
Children's clothing is the best-selling product among baby products. As the baby grows older, the baby's physique changes accordingly, and parents will constantly change the baby's clothes. As shown in the picture, this pink long-sleeved dress with bunny ears is best sold for Easter. This long-sleeved dress is best worn in the cool weather of early spring and early winter. The cost of this product is less than $10, and the seller can set the price at $29.99 to ensure that it can make a profit even with advertising. Sellers can use Facebook and Instagram for marketing. When creating ads, the target audience of the product can be positioned at new parents who are raising children. The children can be divided into age groups of 0-12 months, 1-2 years old, and 3-5 years old.
5. Mother and baby knitted hat
Knitted hats are one of the most popular parent-child clothing. The product cost is less than $6, and it is very cost-effective for consumers because they can buy two hats for this price.
You can reach out to new moms through Instagram to help you promote your product. Ask the mom to take a photo with her baby wearing a knitted hat and post it on Instagram. Additionally, if you pay for the photos, you can use them in ads targeting new parents. Such photos will help attract new moms who are completely obsessed with their babies to buy your product.
6. Silicone baby teething gloves
The teething period of babies is a milestone in their growth process, but teething can make babies very uncomfortable. They often like to bite their hands or other things, which has a bad impact on their health.
As shown in the picture, this silicone baby teething glove can help solve this problem and relieve the discomfort of teething. Its monthly sales even exceed 2,100, and its product reviews total 468, with a rating of 4.9 stars. It can be seen that silicone baby teething gloves can be said to be the "savior" of new parents. Since most babies start to grow teeth between 4 and 6 months old, it is recommended that sellers target the parents of newborn babies (0-12 months old babies). You can shoot videos or photos of newborn babies using teething gloves to grind their teeth and use them in ads to help increase product sales. If your product has multiple color options, you can create a carousel ad to show your audience multiple options for your product.
Because children's clothing is very popular, if you want to stand out in this market, your product must be different. As shown in the picture, this imitation dinosaur baby one-piece pajamas is a unique product. The unique dorsal fin design of this pajamas makes the baby look like a super cute little stegosaurus when wearing it. One-piece pajamas have been hot and stable in sales over the past decade. Therefore, if you are entering the baby products niche, it is recommended that you start with this product to achieve long-term success. You can create Instagram ads and target new parents with cute pictures of their babies wearing these one-piece pajamas. It is recommended that sellers write parenting blogs when they are just starting out. Blog posts can not only drive traffic to your store, but also reduce your advertising costs in the long run.
8. Food spill prevention bowl When babies first learn to eat, they will play with the food in the bowl everywhere, making it dirty, which is a headache for many parents. But in fact, there is a product that can solve this headache, that is, the food spill-proof bowl. This product appeared a few years ago, and the sales in recent years prove that the market demand for food spill-proof bowls is still very strong. The easiest way to promote the food spill prevention bowl is to contact parenting influencers and ask them to shoot a video of their babies using the product. Then use this video in your advertisement to better show consumers the function and real-life usage of the product.
As shown in the picture, there are two cute little ears on the hood of this down jacket. Cute children's clothing with imitation animal style like this is becoming more and more popular, and mothers often like to buy this kind of clothes to dress up their babies. To promote cute down jackets, you can find fashion parenting bloggers who often share baby outfits on their blogs and pay them to share your products on their blogs. Alternatively, you can also provide them with affiliate links, which can reduce your risk of cost loss and encourage them to promote more. Visitors to your store are of high quality because they have seen your products through bloggers’ blogs and are ready to buy when they enter your store. This is a good way to get your first pot of gold. Be prepared to install Facebook pixel to collect data on sales conversions so that you can know what audience to target when placing ads in the future.
This baby sleep cap can help babies sleep, and the seller can also get stable sales. As shown in the figure, the sales of this product can reach 4,400 orders in one month, and it is expected to continue to rise. With 16 colors to choose from, and a cost price of less than $3 and free shipping, you can make a pretty good profit selling this product.
To get more sales, you can take a picture of a baby sleeping with a night cap to attract consumers to buy. Or you can sell the night cap with a set of clothes to increase the average order value.
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