Sellers are making a lot of money! Apple will hold a new product launch conference on the 16th, but you need to pay attention to these copyright infringement issues...

Sellers are making a lot of money! Apple will hold a new product launch conference on the 16th, but you need to pay attention to these copyright infringement issues...

Today's Highlights

Apple will hold a new product launch conference on September 16, cross-border sellers have an opportunity! But you need to pay attention to copyright infringement issues...

Hot-selling products are facing copyright infringement again, these products should be removed from the shelves soon!

These products infringe copyright and the store is frozen.


Apple's fall conference will be held on September 16




On September 8 , Apple officially announced the time of this year's autumn conference - 1 am on September 16. After the release of the new phone, Apple's peripheral products will be hot-selling again, and cross-border sellers have an opportunity!

At present, Apple has sent out invitations for this fall's new product launch conference, and it is expected to release a number of new Apple models, including iPhone, iPad, Apple Watch, etc. The launch conference will be held at Apple Park on September 16.



There are rumors that this year's iPhone 12 will have a new color "Midnight Blue", and last year's highly acclaimed "Midnight Green" will no longer be available this year.


In addition to the new iPhone 12 series, there may also be a new Apple Watch and an upgraded iPad Air available to everyone on the day of the press conference.

Cross-border e-commerce sellers have an opportunity




As the release date of Apple's new phone approaches, not only Apple fans around the world are looking forward to it, but also cross-border e-commerce sellers. After the new wave of Apple products are released, the related accessories will be hot-selling again. For 3C sellers on major platforms, it is another opportunity to increase sales.

Whenever a new phone is released, the phone case will undoubtedly become a hot-selling product. In addition, judging from Apple’s official invitation letter, what does this AR three-dimensional Apple Logo mean?


Judging from major e-commerce platforms such as Amazon and eBay, Apple peripheral products sold by domestic sellers are relatively popular. Sellers can seize the opportunity to prepare stocks in advance.

However, Maizi needs to remind everyone that major platforms are paying special attention to the infringement of Apple peripheral products. In particular, Amazon has carried out rectification on such products, and prepositions such as for and with in title descriptions are no longer allowed. Sellers selling Apple peripheral products must pay attention to such issues.

Hot products are hit by infringement again, these products are about to be removed from the shelves




Speaking of infringement, many hot-selling products have recently been hit by infringement scandals, and hundreds of stores have been frozen. The following popular products have really fallen into the trap of infringement.

Flutterbye Fairy


The Flutterbye Fairy toy was a big hit when it was launched in 2013. Now some sellers have been sued for infringement because of this toy. The product is owned by Spin Master. In addition to the Flutterbye Fairy, Spin Master also owns Twisty Petz bracelets, Bunchems and Hatchimals, as well as the well-known Paw Patrol and other well-known animated character series toys.


Unlike other cartoon character toys, the product images, product packaging, and user manual of this toy are all protected by copyright and cannot be touched at all. The easiest crime for this kind of cartoon character is copyright infringement, and it may also involve image infringement, trademark infringement, etc.

FrogLog Frog Rescue Bridge Products


FrogLog is a rescue pedal used to prevent animals from drowning in pools. It is mainly used in home swimming pools to prevent small animals such as frogs and birds from drowning in swimming pools or being sucked into pool skimmers. Although the product is relatively unpopular, many sellers are selling it. It is understood that nearly 100 stores have been frozen recently due to infringement of this product.

The trademarks registered by Froglog are mainly the word trademark "Froglog" and the copyright of the images. Maizi searched for keywords on Amazon, but the results were few and some of the infringing listings were no longer available for sale.


Brochette Express


Brochette Express is a kitchen gadget that can be used to make skewers. This product mainly involves the copyright of the "Brochette Express" word trademark and product design. Dunhuang.com has previously forcibly dealt with a batch of infringing products. Maizi searched for related keywords on Amazon and found that there are still infringing products. If there are sellers who have received negative reviews for this infringement, it is recommended to remove it from the shelves as soon as possible.


The peak season is coming, and law firms such as GBC, Keith, and SMG are waiting for opportunities. For example, in May, a seller was sued for millions of dollars for infringement of Robo Fish products and his account was blocked. There were also infringements of popular products such as fascia guns.


Faith, co-founder of Azov Intellectual Property, said: "Selling a hot-selling product means that a certain product is already available to consumers and there are many competitors. The best way to avoid infringement is to obtain the license for this product. Although some sellers choose to modify the product before selling it, this cannot completely avoid infringement. Only by making a good layout of intellectual property rights in advance can we better prevent infringement crises."

This category infringes upon the rights of the store and the store is frozen



Recently, an Amazon seller complained to Maizi that his store funds were frozen due to infringement of mask products! The seller said that he was selling ordinary cotton masks, but a few days ago he received an email from Amazon saying that the product involved infringement, his listing was removed, and his funds were frozen.

It is understood that the pattern on the seller's mask is very similar to the ED HARDY brand's pattern trademark, and it is speculated that it involves trademark infringement. This ED HARDY is a fashion brand, and the company to which the brand belongs is HARDY WAY, LLC. This brand is mainly based on pattern trademarks, and some classic patterns such as tigers and skulls are from this brand.

According to Maizi's inquiry, the ED HARDY brand recently commissioned HSP Law Firm to represent its brand infringement case. In addition to word trademarks such as ED HARDY, HEARTS&DAGGERS, LOVE&LUCK, DON ED HARDY, SKULLS&ROSES, the brand also has pattern trademarks such as eagle, tiger, skull, devil, dagger, carp, dragon, dog and squirrel. Currently, the categories of this brand trademark registration include daily chemical products, electronic products, jewelry and clothing and shoes.



It is worth noting that because many of these patterns are from masters, the possibility of intellectual property infringement cannot be ruled out. In other words, even if there is no trademark infringement, the presence of related patterns may also infringe intellectual property rights. Therefore, sellers whose products involve the above patterns are best to deal with them as soon as possible.


(Source: Maiwen)


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