Basic Introduction

The purpose of the Bullet Points description is to let customers understand the functions, effects, and various specifications of the product. In addition to describing the information contained in the product in detail during the description process, the customer's needs and pain points must also be taken into consideration.

At the same time, the description is also an extension and supplement based on the keywords in the title. After many sellers have collected a bunch of keywords, they do not use all of them in the title. The remaining keywords can also be put in the description as their own selling points, which is also a kind of keyword optimization for the listing.

As for the long description, it is supplemented based on the short description.

Location

Bullet Points are named "Key Product Features" when editing in the Amazon backend

10 Tips for Bullet Point Writing

*Highlight 5 key points of product information, such as: size, warranty information, suitable for zero year

*The first letter of each bullet point is capitalized

*Write in paragraphs, without punctuation at the end

* Character requirements: within 1000 characters per line

* Phrases in a bullet should be separated by semicolons

* Dimensions: such as quarts, inches, feet

*Don’t write vague claims. Be as specific as possible about the product’s features and properties.

*Do not enter company specific information, this section describes only the product features

*Do not include promotional or pricing information

*Do not include logistics and company information. Amazon's policy prohibits sellers from filling in company, logistics and seller related information.

Writing Tips

1. Use keywords that cannot be used in the title

2. Make your main selling points skimmable. It is best to write 2-3 lines for each point.

3. Capitalizing the first word makes it clearer

4. Solve the customer's problem and state the attributes and characteristics

5. Point 5: Write some inflammatory words to urge buyers to place orders as soon as possible

6. Some key keywords can be repeated appropriately

Regularity

1. At the beginning of each line, try to use short keywords to describe the core content and capture the user's attention.

2. The first line must be the most important selling point of the product, and also the biggest pain point for consumers. For example, for a wifi adapter, the most important thing is the speed. The first line should say: Up to 600Mbps Wi-Fi speeds on 5GHz (433Mbps) or 2.4GHz (150Mbps) bands

3. For a newly launched product, you can refer to several peers who are selling well and see how their bullet points are written. In other words, the same parameters can be copied.

4. For detailed description of the product, it is recommended that you refer to your product manual, specification sheet, packaging drawing, etc.

5. The last line usually contains after-sales guarantee and the like.

References

• 1. How to write Amazon product descriptions? Analysis of the five bullet points: Hugo.com [cited on 2017-09-14T16:00:00.000Z]