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Recently, with the arrival of the semi-annual financial reporting season, cross-border sellers have handed in a brand new report card. Judging from the overall financial report data, affected by factors such as continued high inflation, weak economic growth, and global consumption downgrade, the revenue curve of the cross-border e-commerce industry showed a significant downward trend in the first half of this year. Even the cross-border sellers at the top of the industry could not avoid the impact of the turbulent environment. Youkeshu23's revenue in the first half of the year dropped by 40% It is learned that on August 23, Shenzhen's big seller Youkeshu released its 2023 semi-annual report. During the reporting period, Youkeshu achieved operating income of 235 million yuan, a year-on-year decrease of 44.40% ; the net loss attributable to shareholders of the listed company was 59.2862 million yuan, a year-on-year increase of 29.28% ; the net loss after deducting non-recurring gains and losses reached 59.2828 million yuan, a year-on-year increase of 27.15%. ▲ The picture comes from Youkeshu’s financial report Affected by the global macroeconomic slowdown and setbacks in overseas core consumer markets, Youkeshu's cross-border e-commerce and software service businesses have shrunk, resulting in a significant decline in revenue. However, the company continues to implement a stable operation strategy, and on the premise of controlling inventory size and reducing the risk of unsalable goods, it has ensured a reasonable profit level and capital turnover, narrowing the loss margin year-on-year. At present, cross-border e-commerce export business is still the only core business of Youkeshu. Under the B2C model, the company mainly relies on third-party comprehensive e-commerce platforms such as Amazon, AliExpress, and Shopee to operate. It is worth noting that this is the third consecutive year that Youkeshu has suffered losses. Since the second quarter of 2021, Youkeshu's performance has been sluggish after a large number of its stores were blocked during the Amazon account blocking wave. After that, although Youkeshu tried its best to adjust its business, it was still under pressure from inventory impairment and the external environment of the global economic downturn, and it did not return to profitability until 2023. Youkeshu also pointed out in its semi-annual report that given that the company's net profit before and after deducting non-recurring gains and losses in the last three fiscal years was negative and it has not yet gotten rid of its loss-making status, and that there are situations where current liabilities are higher than current assets and large bank loans are overdue, there is uncertainty about the company's ability to continue operating. Cross-border e-commerce , 16 likes ▲ Video account focuses on cross-border e-commerce In response, Youkeshu stated that it will strive to take practical measures to improve its operating and financial conditions, and implement a stable operation strategy on the premise of controlling inventory size and reducing the risk of unsalable products to ensure the company's sustainable operating capabilities. However, with multiple risks such as global economic turmoil, Sino-US trade frictions, platform policy changes and exchange rate fluctuations , and with the remaining inventory and hundreds of millions of debts from the account closure wave , where will Youkeshu go in the future? It is still unknown. It is worth mentioning that in the first half of the year, under the circumstances of high global economic uncertainty and declining consumer purchasing power, although the overall profit of the industry showed a downward trend, resulting in Youkeshu still struggling to narrow its losses, there were also some hot sales that successfully maintained its performance growth. Giant Star Technology's net profit grew steadily in the first half of 2023
It is learned that on August 25, the cross-border tool giant Superstar Technology also released its 2023 semi-annual report. During the reporting period, Giant Star Technology achieved revenue of 5.245 billion yuan, a decrease of 15.86% from the same period last year ; the net profit attributable to shareholders of the listed company reached 873 million yuan, a year-on-year increase of 36.01% ; the net profit attributable to shareholders of the listed company after deducting non-recurring gains and losses reached 906 million yuan, a year-on-year increase of 45.20%. ▲ The picture comes from Giant Star Technology’s financial report In the first half of this year, the overall demand in the global tool market continued the weak trend since 2022 , and the overall sales volume of the industry continued to decline. As a giant in the industry, the revenue of Superstar Technology was inevitably reduced. However, it is worth noting that under external pressure, some of Giant Technology's new businesses, especially cordless power tools, have still achieved growth . The continued improvement in the RMB exchange rate and cost side has also had a positive impact on the company's profitability, making indicators such as gross profit margin and net profit margin return to normal levels, and are expected to continue to rise with the subsequent market recovery. At its root, the four sharp weapons held by Giant Star Technology are the main reasons for its steady profit growth in the global inflation environment: 1. Develop innovative products and continue to gain market share Faced with the constant changes in the global tool industry, Giant Technology's innovative advantages ensure that the company can respond to and seize market opportunities in a timely manner, continue to gain market share, and maintain long-term stable development. 2. Relying on channel advantages, rapid product innovation During the reporting period, Giant Star Technology continued to make efforts in cross-border e-commerce, a new sales channel. Cross-border e-commerce direct sales has now become the company's most important sales channel besides traditional large-scale chain supermarkets. It not only provides a new market for the company to develop its own brand, but also better leverages the company's advantages in rapid product development and innovation. 3. Establish and consolidate the supply chain to ensure production capacity supply After decades of development, Giant Star Technology has established a global supply chain management system with China as its core, and has established good cooperative relationships with thousands of suppliers around the world, ensuring that the company is not limited by its own production capacity, but can quickly respond to market demand and complete the timely delivery of various large orders. 4. Build your own brand and consolidate your competitive barriers Giant Star Technology has long been committed to the creation and development of its own brands, which is the company's strongest competitive barrier. During the reporting period, its own brands, especially e-commerce brands, continued to grow. The sales revenue of brands such as WORKPRO, DURATECH, and EverBrite increased rapidly year-on-year, and the sales revenue of its own brands was close to 50%. Overall, the cross-border e-commerce industry is indeed facing daunting challenges as the current global macroeconomic situation remains highly uncertain. But at the same time, there are also many new opportunities in the industry. In addition to maintaining stable operations and strengthening the ability to deal with uncertainty, how to deepen core competitiveness should also be a proposition that sellers who want to gain a long-term foothold in the cross-border battle need to think deeply about. What do you think about this? Welcome to discuss in the comment area~
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