Amazon is bringing sponsored product ads to “Pinterest and BuzzFeed”!

Amazon is bringing sponsored product ads to third-party apps and websites, according to a new report. Pinterest and BuzzFeed are new placement partners for advertisers using its cost-per-click ad product.

Amazon is hoping to offer more revenue to brands by expanding the reach of sponsored product ads as more retailers get into the advertising business. The new feature is part of Amazon’s ongoing effort to keep its more than 10-year-old ad product up to date in a rapidly evolving digital environment.

“Sponsored Products has always been about helping customers discover products they might like,” said Colleen Aubrey, senior vice president of product and technology at Amazon Advertising, in a statement. “We’re excited to now apply what we’ve learned about connecting customers and products in meaningful ways to a variety of great websites and apps.”

Similar to how Sponsored Products ads work, placement on third-party pages will be based on the likelihood of engaging consumers, the context of the relevant page, and the brand's pre-determined cost-per-click parameters. No further action is required from advertisers, the ad states. Also maintaining current functionality, the ads will only appear when the advertised item is in stock and will link directly to the product page on Amazon, where consumers can find more information, including ratings, Amazon Prime status, and pricing.

The list of third-party apps and sites where Amazon is bringing sponsored product ads includes major players like BuzzFeed and Pinterest, but at launch, only a few third-party sites and apps will be available for sponsored product ads. In terms of future additions, Amazon plans to start small, learn as it goes, and then expand accordingly. Amazon has been making improvements to its advertising infrastructure, including adding machine learning algorithms, improving advertiser bidding controls, and expanding campaign targeting parameters.

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