What is Bringly.ru? Bringly.ru Review

Bringly was jointly developed by Yandex and Sberbank Group. Bringly was officially launched in 2018. It is an e-commerce platform dedicated to promoting cross-border shopping for Russian consumers, providing Russian customers with the opportunity to purchase products from the United Kingdom, Turkey, South Korea, China, Germany, Israel and other countries.

Bringly Origin

Yandex, the largest technology company in Russia, has a market value of $12 billion. It created the country's most popular search engine, yandex.ru, and is known as the "Google of Russia." Data shows that the company has 50 million users per month, while Russia has a total of 87 million Internet users. In 2017, Yandex and Sberbank signed a strategic cooperation agreement to establish a joint venture based on the Yandex.Market platform. Sberbank invested $500 million in Yandex Market, and both partners have equal shares in the joint venture. With a strong platform backing, Yandex has developed three major e-commerce sectors: Yandex Market, which provides product price comparison services, Beru, a platform for selling local Russian products, and Bringly, a cross-border e-commerce service platform.

Bringly relationship diagram

About Bringly

Yandex.Market has launched the Bringly platform, which is currently in the testing phase and aims to create a "Russian Amazon", which includes the price comparison system Yandex.Market and the Beru.ru market. Products on the Bringly platform come from China, Turkey, South Korea, the United Kingdom, Germany and other countries in the world, and users can place orders online. Among the product categories are electronics, clothing, toys, cosmetics, etc. Here are some important data about Bringly: the number of platform products is 5 million; the platform product categories are 600+; by the end of 2019, the number of users is expected to exceed 50 million; the average order price is higher than other similar websites.

Bringly will place the most popular items on the site in a warehouse in Latvia to speed up delivery. For example, the platform will provide free delivery for all items purchased by consumers from Turkey, China or Latvia. Yandex said: "Bringly will help meet the growing cross-border e-commerce market, improve logistics and delivery time, and provide consumers with more than four million products from the world's most popular brands."

Main Products

Bringly covers a wide range of categories, with more than 5 million products, among which 3C electronics, cosmetics, home furnishings and other categories are the hot-selling categories on the platform. In addition, the platform also has popular clothing and footwear brands: Koton and Lumberjack, as well as exclusive brands such as shockproof and waterproof Chinese smartphones Cubot and Nomu.

The prices of goods are displayed in rubles. They can be delivered to your door or picked up at a pick-up point. It takes two weeks for the goods to be delivered.

Platform Logistics

Bringly stocks its most popular items in a Latvian warehouse and offers free shipping on all items sourced from Türkiye, China or Latvia.

Additionally, customers can choose to use Russian Post’s standard or express service.

Sellers can use Russian Post or courier to deliver parcels. The following are the latest delivery times: 60 days for postal parcels and 45 days for courier.

Platform Advantages

1. The Russian e-commerce market, especially the cross-border e-commerce market, is growing rapidly, with the number of Internet users reaching 87 million and the cross-border e-commerce transaction volume reaching US$9 billion in April 2018.

2. 90% of the goods purchased across Russia’s cross-border online shopping come from China.

3. The platform stipulates that all parcels from China are free of postage, which is very attractive to consumers. For all orders, consumers can receive their parcels through Russian postal parcels and express delivery.

4. Set up an overseas warehouse in Latvia to store popular products and speed up logistics, which can be delivered in as fast as 3-5 days.

5. It has a strong background, being co-founded by Yandex (Russia’s largest search engine company) and Sberank (the largest bank in Russia and Eastern Europe).

6. The platform stipulates that all purchases can enjoy 5% cash back.

7. On after-sales and other issues, Bringly has also formulated fair and reasonable policies to protect the rights and interests of both buyers and sellers on the platform.

Account Registration Process

1. Log in to Bringly official website and click on the character portrait in the upper right corner of the page:

2. If you have an account, just enter your username, phone number, or email address to log in. If you don't have a Bringly account, click the yellow button below to register. (Note: You can use Facebook, Google, and other accounts to log in directly.)

3. Fill in your name, password, mobile phone number, etc. in order. After confirming the correctness of the information, you can click to register.

About opening a store

1. Settlement Fees

Bringly is similar to Amazon. When a product is sold, a corresponding commission is paid based on the category of the product being sold.

2. Platform-related regulations

(1) Product returns: Bringly supports returns. Buyers must apply for a return within 14 days of receiving the goods. If the product has no quality issues, the buyer needs to pay the return shipping fee to the seller. Buyers will receive a refund within 30 days of the seller receiving the returned goods.

(2) Customs tariffs:

No customs duties are required and no declaration is required if the following two conditions are met in a calendar month: - the total customs value does not exceed 1,000 evories, - the total weight does not exceed 31 kilograms.

The following situations require customs declaration and payment of tariffs: If a buyer purchases 5 or more items from the same store, it will be considered as commercial use and will be taxed.

(3) Platform logistics regulations: Sellers can use Russian Post or express delivery to deliver packages. The following are the latest delivery times: 60 days for postal packages and 45 days for express delivery.