Black Friday flash sales are now available! Can we continue the flash sales for a week?

Report changes and 7-day deals

In addition to the submission time being about half a month earlier than in previous years, sellers can choose to run a 7-day Deal during the Black Friday period when creating a new Black Friday promotion.

The cost of ordinary LD is still $300 or $500 (the difference lies in whether it is scheduled on the same day), but the registration fee for the 7-days Deal during Black Friday and Cyber ​​Monday this year is extremely high.

That’s right, the registration fee for the 7-days Deal during the promotion period is as high as $1,000! It’s really getting higher every year. If this continues, you have to think twice before signing up for the event. If the effect is not good after spending a thousand dollars, it will be really sad.

7-days Deal has such a high registration fee, but is its effect really worth it? This new flash sale mode has been online for nearly a month, and many sellers have tried 7-days Deal. How effective is it?

Judging from the feedback from the sellers in the group, it seems that they are all average. Regardless of the effect, most sellers were surprised to find that after reporting the 7-days Deal, the ordinary LD actually had to be discounted on top of the 7-days Deal!

This is equivalent to a direct price reduction instead of a deal, and affects the flash sale price just like the previous Prime exclusive discount. However, after our actual testing and the feedback from students, we clarified this point.

When the 7-days Deal is running, signing up for LD will indeed give you an additional discount, but after the 7-days Deal ends, the price will return to normal and LD will also be discounted based on the original price.

Next, I will give you some data to illustrate the real effect of 7-days Deal.

Testing the effectiveness of 7-days Deal

First of all, thank you for the measured data from Teacher Alice

This set of data is the average daily visitors and orders of a product in normal status and 7-days Deal status recorded by Teacher Alice.

Compared with the above data, under the condition of similar discounts, 7-day flash sales will bring an additional 10% of traffic and visitors to the product every day.

The increase in order volume is quite obvious, basically increasing by 20%-25% . It seems that the traffic brought by the 7-day flash sale is of relatively high quality.

Doesn’t look bad? But Alice gave me another data. If the product is reported as ordinary LD, it can get about 70 more orders on average. In contrast, the 7-day flash sale can get 16 more orders per day, a total of 112 orders.

Although the total number of orders for 7-day flash sales is much higher than that of LD, the registration fee for 7-day flash sales is twice that of LD, but the number of orders is not twice that of LD. In summary, at present, 7-day flash sales are not as good as LD, but the difference is not too big.

To sum up

The result of the 7-day flash sale is similar to our expectations. The activity itself lasted too long. There was no sense of urgency like LD, and there was no flash sale progress bar to urge consumers to place orders. The final effect should be worse than LD.

Now everyone should have a good idea of ​​how to choose the Black Friday and Cyber ​​Monday activities. I would also like to say that although the effect is not as good as LD, it is the first time to run such a long event during the big promotion festival.

Although the Primeday BD duration in previous years was also very long, this event does not include Primeday itself. The 7-day flash sale is a long-term flash sale that includes that day. It is difficult to say how effective it will be now, so capable sellers are advised to give it a try.

To be on the safe side, you can also apply for LD on the first day of the Internet and the 7-day flash sale on Black Friday. This way, even if the 7-day flash sale fails on Black Friday, there is still the guarantee of the first day of the Internet.

If nothing unexpected happens, the effect of LD should still be slightly better, after all, the advantages are still relatively obvious. Finally, I have collected a package of LD usage tips for everyone, scan the code and find me to get it~

PS. If you want to join the seller discussion group, you can also private message me to let me add you to the group