Two giants join forces! Is one of Amazon's "three lucky treasures" going to die?

First, Alice will show you a briefing

Last Friday, CNBC reported a new agreement between Apple and Amazon.

Most of the content of the agreement is about the in-depth cooperation between the two giants

What Alice noticed was that the second article in the report

Starting January 4, 2019, all unauthorized

Independent resellers will be banned from selling Apple products on Amazon

Are all Apple accessories such as phone cases and data cables going to be taken off the shelves?

Let’s take a look. The original text says “Apple Products”

So it should refer specifically to Apple's own products

Such as iPhone, Apple TV, etc.

Seeing this, the "three lucky treasures" preferred by Shenzhen sellers

As if he breathed a sigh of relief

After all, iPhone's share of overseas smartphones is terrifyingly large.

Smartphone market share in 2018: top chart shows the UK, bottom chart shows the US

Data source: Kantar Worldpanel

Although Android phones have a larger share

But Android models are too complicated

So the accessories market has always been

iPhone accessories are more profitable

If this road is blocked

That would be like cutting off the entire Amazon.

Half of the mobile phone accessories market

Of course, Alice wouldn't just scare everyone out of nothing.

As we all know, we Chinese sellers on Amazon

The three most popular mobile phone accessories

The three lucky treasures are the phone case, tempered glass and data cable.

The "treasure" that Alice mentioned in the title might die

The last one is the data line.

Unlike the complex and open Android

Apple is a closed ecosystem

This has resulted in Apple's

Holds absolute power of speech

All apps must be in a single

Download from Appstore

Accept Apple's review and commission terms

Without exception

Such unfair terms are on accessories such as data cables.

It is also reflected in the MFI certification.

Apple's functional accessories

There are mandatory regulations

Must pass the official MFI certification

No certified third-party accessories

Apple will block it from the hardware level

How does Apple identify data cables?

Has it passed the certification?

All MFI certified manufacturers

All must be purchased from Apple's designated IT component distributors

Purchase MFI encryption chips and embed them into data line products

The customer's iPhone will identify the chip

Data cables that have not passed MFI certification will naturally be exposed

The MFI logo represents quality and Apple's official approval

However, certified parts suppliers are extremely rare.

Because the MFI audit is really difficult

It is reported that if you want to submit an MFI review application

Must be own factory

And the factory cannot be less than 2000 square meters

The number of workers cannot be less than 50

At the same time, an ERP system is required

After submitting the application,

Need to follow the requirements given by Apple

Modify product design repeatedly until all parameters meet the standards

The whole process takes three to five months

Even the products of well-known domestic parts manufacturers are better than

I have also applied for MFI many times but to no avail.

In anger, he sued Apple for alleged monopoly

Although MFI certification is very tricky

But facing the huge Apple data cable market

We working people always have ways to deal with it

MFI chips can be cracked

All non-MFI certified data cables on the market

They are all made based on the cracked chip data.

This allows the Apple phone to be used normally

But Apple will update the system at any time

Makes chip cracking no longer effective

This is why sometimes the newly bought data cable can be used

The reason why it can't be used after a period of time

The new system has updated the MFI certification information

↓↓

Third-party sellers crack MFI chips for mass production

↓↓

Apple updates the system again

Apple and uncertified third-party manufacturers

Constant tug of war

But this race is likely to end.

In this latest agreement between Apple and Amazon

Indicates unauthorized third-party products

Will be banned from sale

Will this involve uncertified data line products?

Although there is no clear explanation yet

But as Apple and Amazon's cooperation deepens

It is only a matter of time before non-MFI certified products are banned

Although third-party manufacturers have other e-commerce platforms and offline channels

But for sellers who sell uncertified data cables on Amazon

If you are banned from selling, you will have to find another way to make a living